A VSL that could not convert got split tested until it was doing a million dollars a day. Upsells that flopped turned into a step change in AOV. The swings available here are that big.
You would own the funnels: VSLs, quizzes, advertorials, listicles, PDPs, upsells. The winning ads and the research behind them already exist, so you are not guessing at angles. You build the page that converts against proven messaging, get it live fast, then test it until it scales.
This is a fully remote, full-time role. With overlap with US timezones.
WHAT'S IN IT FOR YOU
- An empty testing roadmap that is yours to build
- Winning ads and deep research already in hand, so you start from signal
- Designers and developers to build whatever you spec
- Live dashboards, so your wins show up the day they land
- A direct line to marketing leadership with no layers in between
- Licence to rewrite any page in any funnel if you can prove it
WHAT YOU'RE GETTING INTO
- Own the testing roadmap end to end, from hypothesis to result
- Write and architect full funnels from scratch: VSL, quiz, advertorial, listicle, PDP, upsell
- Turn winning ad clusters into pages that convert against that exact message
- Mine customer interviews, reviews and competitor ad comments for angles worth testing
- Spec pages in enough detail that designers and developers never have to guess
- Run split tests at volume, kill losers quickly, and push winners to scale
- Set the testing priorities: what gets tested, in what order, and why
- Rewrite existing pages, quizzes and upsell flows that are underperforming
- Work directly with designers and developers to get builds shipped on your timeline
WHO YOU ARE
- You are an elite direct response copywriter with a track record of funnels that scaled
- You can point to specific pages you wrote and the numbers they moved
- You have 4+ years of experience in funnel strategy for DTC ecommerce brands
- You work fast, taking an idea from brief to live in days rather than sitting on it for weeks
- You write with AI and know how to prompt it so the output never reads like every other page in the category
- You can explain why a page converts and carry that reasoning into the next test
Bonus points if you've:
- Worked on supplements or health and wellness offers
- Built your own mockups in Lovable or similar
