Demand Generation Manager

Prologue is partnering with an early stage B2B SaaS company in the Higher Education space to help hire their first Demand Generation Manager. This is a high impact role for someone who has lived inside Higher Ed SaaS and knows how to build pipeline from the ground up.

This role is ideal for a builder. Someone who thrives in ambiguity, moves fast, and wants ownership over demand from strategy to execution.

Requirements

• 5+ years of Demand Generation experience in B2B Higher Ed SaaS

• Direct experience marketing to Higher Education institutions

• Proven success owning pipeline creation and revenue influence

• Hands on experience with paid media, lifecycle, email, and content syndication

• Comfortable operating in an early stage startup environment with limited structure

Responsibilities

• Own and execute the end to end demand generation strategy

• Build pipeline across inbound and outbound marketing channels

• Partner closely with Sales on ICP, messaging, and funnel conversion

• Manage and optimize paid acquisition, email, and campaign performance

• Track, report, and improve core metrics including CAC, CPL, and pipeline velocity

Compensation & Benefits

• Base salary up to $160,000

• Equity package

• 401K

• Unlimited PTO

• Full benefits

• High visibility role with direct impact on company growth

If you are interested in learning more, apply to the LinkedIn vacancy and/or email matt@prologuerecruit.org with your updated resume.