Marketing Operations Manager

About the Company

PlugandPlay Talent is looking for a B2B SaaS fintech (1000-person company, United States) for a Marketing Operations /Automation Manager .This is a fully remote role working EST hours, offering a base salary of up to $90,000 USD.About the Role

This role sits at the intersection of marketing, technology, analytics, and revenue operations, with a strong emphasis on Google Tag Manager, conversion tracking, attribution, and marketing automation infrastructure. The ideal candidate is highly technical, detail-oriented, and comfortable owning the backend operational side of digital marketing performance. You will play a key role in building, scaling, and optimizing the company’s marketing systems, ensuring clean data flow, accurate attribution, and seamless integration across the marketing and sales tech stack. This role is ideal for someone who enjoys both campaign execution and the technical side of marketing operations, including tracking implementation, automation logic, and platform integrations.

Responsibilities

• Tracking, Analytics & Attribution
• Own and manage Google Tag Manager (GTM) implementation across websites, landing pages, forms, and campaigns.
• Build, deploy, and troubleshoot conversion tracking for marketing campaigns, including form submissions, lead attribution, and funnel tracking.
• Manage UTM governance and campaign tracking frameworks to ensure accurate reporting across Salesforce, Pardot, and analytics platforms.
• Support Google Analytics tracking setup and collaborate on attribution reporting and pipeline measurement.
• Implement and maintain tracking scripts, pixels, event tracking, and conversion logic across marketing channels and platforms.
• Diagnose tracking discrepancies and ensure data accuracy between marketing automation, CRM, and analytics systems.

• Marketing Automation & Campaign Execution
• Build, deploy, and optimize multi-channel marketing automation campaigns including email programs, nurture tracks, and lifecycle workflows.
• Configure and maintain Pardot automation rules, Engagement Studio programs, dynamic lists, scoring models, and segmentation strategies.
• Manage campaign execution from setup through reporting, optimization, and ongoing performance analysis.

• Marketing Technology & Integrations
• Maintain and optimize the integration between Pardot and Salesforce, ensuring accurate lead flow, campaign attribution, and reporting.
• Troubleshoot and resolve data synchronization, field mapping, and automation issues between marketing and CRM platforms.
• Collaborate with Sales and RevOps teams to improve lead routing, scoring, and lifecycle management.

• Landing Pages & Technical Execution
• Build and optimize landing pages and forms using Unbounce and WordPress.
• Develop and modify responsive email templates and landing page components using HTML and CSS.
• Support form integrations, tracking implementation, and conversion optimization initiatives across all digital properties.

• Data, Reporting & Optimization
• Monitor campaign performance using Salesforce, Pardot, Google Analytics, and other reporting tools.
• Conduct A/B testing on emails, landing pages, forms, and nurture programs to improve engagement and conversion rates.
• Maintain marketing database hygiene, segmentation strategy, and compliance with email marketing best practices.

• Account-Based Marketing Support
• Support execution of Account-Based Marketing (ABM) campaigns targeting high-value accounts.
• Collaborate with marketing and sales teams to operationalize ABM programs using platforms such as 6sense or similar intent data platforms.
• Help manage target account segmentation, engagement tracking, and reporting.

Qualifications

• Experience in marketing automation, marketing operations, or digital marketing technology roles.
• Strong hands-on experience with Google Tag Manager (GTM), conversion tracking, and marketing attribution frameworks.
• Experience working with UTM tracking structures, Google Analytics, and campaign performance measurement.
• Hands-on experience with Pardot (Marketing Cloud Account Engagement).
• Experience working within Salesforce CRM for campaign tracking, reporting, and lead management.
• Proficiency in HTML and CSS for email template and landing page development.
• Experience building and optimizing landing pages using Unbounce.
• Experience managing or updating content within WordPress.
• Strong understanding of lead lifecycle management, segmentation, nurture strategy, and marketing data flow.
• Experience with campaign reporting, analytics, and performance optimization.

Preferred Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience supporting Account-Based Marketing (ABM) initiatives.
• Familiarity with ABM platforms such as 6sense, Demandbase, Terminus, or similar intent data platforms.
• Pardot Specialist or Salesforce certifications.
• Experience working in B2B SaaS environments.
• Understanding of marketing attribution models, funnel reporting, and pipeline analytics.

Pay range and compensation package

Offering a base salary of up to $90,000 USD

Equal Opportunity Statement

We are committed to diversity and inclusivity. If you think you have 80% of these skills please apply.