
Marketing Manager
Job Description
Posted on: April 29, 2025
About Pier Marketing
Pier Marketing is a small but mighty digital marketing firm dedicated to helping early-stage tech startups grow and thrive. Our specialties include content marketing, email marketing, paid advertising, and SEO. We work with a wide range of startups across SaaS, health tech, fintech, edtech, and e-commerce.
We partner closely with founders and early teams to help them build a marketing foundation that drives real results—whether that’s launching campaigns, generating leads, or refining messaging. We're hands-on, scrappy, and deeply committed to helping startups punch above their weight.
Why Work With Us
You’ll get to work on interesting, impactful projects for mission-driven startups—and collaborate with a friendly, experienced team that values creativity, reliability, and initiative. We keep our team small so everyone’s voice matters. You’ll have the freedom to do great work with minimal red tape.
Our Values
Our core values aren’t just words. At Pier Marketing, our Core Values guide every decision we make and are the foundation of our future success. We’re looking for a Marketing Manager who shares them:
- Trust & Respect: We build relationships founded on mutual trust and respect. Our clients respect and trust our work, and we respect and trust each other within our team.
- Personalized Quality: We take responsibility for delivering top-notch quality. You can count on us to provide the same level of quality that you would expect from your own team. We don't just check boxes; we care about the entire picture.
- Continuous Learning & Innovation: We constantly think outside the box and strive for continuous improvement. Our commitment to learning and innovation ensures we bring your startup the most advanced digital marketing practices.
- Diversity & Inclusion: We proudly support women founders, minority founders, and entrepreneurs from all backgrounds. We believe diversity and inclusion are essential for building successful businesses.
- Collaborative Partnership: We work very closely with our clients, fostering a team environment where everyone feels part of the journey. Together, we help our clients rise and achieve their goals.
Remote Work Location Requirements
We are looking to fill this part-time, fully remote position with a team member in one of the following states:
- Arizona
- Florida
- Georgia
- Florida
- Michigan
- North Carolina
- South Carolina
- Tennessee
- Texas
- Utah
- Virginia
Role Overview
We're looking for a Part-Time Digital Marketing Manager (15–20 hours/week) to manage and execute day-to-day marketing projects for our clients. In this brand-new role, you’ll work closely with our internal team, freelancers, and clients to bring campaigns to life across channels. You’ll own the details—from setting up email flows to optimizing paid campaigns to reporting on performance—and make sure we’re delivering great work on time, every time.
This role is ideal for someone who loves “being in the weeds” of execution, has a track record of being highly organized while juggling multiple clients and projects, enjoys working across different industries and marketing tactics, and isn’t afraid to stay on top of busy people to keep projects moving forward.
What You'll Do - Quick Overview of Job Responsibilities
- Work directly with clients and team members to manage and implement multi-channel digital marketing campaigns across email, content, SEO, paid media, and social.
- Gathers and analyzes information to identify the efficacy of existing marketing campaigns and strategies.
- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of tech products and services.
- Set up and schedule email campaigns (newsletters, drip sequences, product updates) in tools like Mailchimp or Hubspot.
- Coordinate and publish content (blog posts, landing pages, case studies) using CMS platforms like Webflow or WordPress.
- Launch and manage paid ad campaigns on platforms like Google Ads, LinkedIn, or Meta—monitoring performance and making data-driven tweaks.
- Collaborate with contractors (designers, developers, copywriters, etc.) to move projects forward and ensure deliverables are on-brand and on time.
- Create and update project timelines, track and stay ahead of tasks, and communicate status clearly with clients and team members.
- Report on performance across channels, pulling data and translating it into insights and recommendations.
- Stay on top of digital marketing best practices and flag new tools or tactics that could benefit our clients.
Required Work Experience & Training
- A minimum of 4 years of experience in digital marketing, preferably in a startup or agency environment.
- Success working in a small business or startup environment.
Required Skills & Abilities
- Project Management. Strong project manager who can juggle multiple clients and priorities without letting anything drop.
- Proven Digital Marketing Skills. Solid experience executing campaigns in email platforms, ad platforms, and CMS tools.
- Experience Creating Successful Campaigns. Comfortable building campaigns end-to-end—writing great copy, setting up workflows, QAing assets, and reporting on results.
- Exceptional Writing Skills. An exceptional writer with a knack for clear, compelling, and on-brand copy across emails, ads, and landing pages.
- Ability to Use and Apply Data. Data-savvy—you know your way around Google Analytics and can tell a compelling story with metrics. You can use complex data sets to help clients make important decisions.
- Team Player. Collaborative, communicative, and proactive.
- Team Coordination. Ability to direct, manage, and work between multiple freelancers.
- High Level of Accountability. You take responsibility and take action to follow through on commitments
- Growth Mindset. Ability to receive constructive feedback from clients and team members and use that information to make adjustments, improvements, and modifications on the job.
- Bonus: Experience working with early-stage startups or B2B tech clients.
Required & Preferred Technology Skills
We are looking for someone who is technologically savvy, with the ability to skillfully use a variety of platforms, systems, and tools to complete their work. They should also be able to quickly learn and adapt to new technologies used by our clients.
Required:
- Google Suite (Drive, Docs, Sheets, Analytics) Wordpress, Webflow Updates
- Social Media Platforms (primarily LinkedIn)
- Slack, Zoom, Google Meet
- Meta, LinkedIn, and Google Ads Platforms
- Email Marketing Platforms (Mailchimp, Hubspot, or similar)
- Project Management Tools (Asana, Trello, or similar)
Preferred:
- AI tools like ChatGPT
- Search Engine Optimization Tools (Ahrefs, SEMRush, Google Search Console)
- CRM experience (Hubspot, Salesforce)
- Basic knowledge of Tag Manager and UTM tracking
- Familiarity with landing page builders (Unbounce, Instapage)
- Light graphic creation and editing in tools like Canva and Figma
- Loom or simple video editing tools
Education and Experience
- Bachelor’s degree in Business, Marketing or related field required.
- At least four years of experience in a related field.
Work Schedule & Environment
At Pier Marketing, our employees set their own schedules in a way that meets clients’ needs, as well as their personal and family needs. We estimate that in this position, our Marketing Manager will work between 15 and 20 hours per week; work schedule should be Monday through Friday, during the hours of 9:00 am and 5:00 pm. Please note that hours are not guaranteed and will fluctuate with clients’ needs.
This is a fully remote position. All job duties will be performed in your own home office location. Your home office must include the ability to safeguard private and confidential information.
Perks & Details
- Part-time role (15–20 hours/week)
- $40-50/hour
- Fully remote
- Flexible schedule + unlimited PTO
Apply now
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