Senior Media Buyer

Company Description Perfect Selection Marketing (PSM) is led by four experienced brand owners, each with a record of generating six to seven figures in revenue for their own brands. The founders created PSM to address the need for agencies run by professionals with direct brand ownership experience. The company focuses on applying real-world, performance-based strategies to client accounts. PSM’s success spans both its internal brands and a diverse portfolio of client brands. Team members join a results-driven environment that values accountability, data-backed decision-making, and long-term partnerships.
Role Description This full-time remote Senior Media Buyer role is responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive measurable growth for client brands. Day-to-day tasks include developing media strategies aligned with client objectives, building and managing campaigns, monitoring performance, and making data-driven adjustments to improve return on ad spend. The Senior Media Buyer will analyze campaign metrics, prepare performance reports, and clearly communicate insights and recommendations to internal stakeholders and clients. This role collaborates with creative, account, and analytics teams to coordinate testing plans, refine audience targeting, and ensure consistent messaging. The position requires proactive identification of opportunities, staying current on platform changes, and implementing best practices for scaling successful campaigns.
Qualifications

• Strong media planning and media buying skills, with experience managing budgets and optimizing campaigns across major digital platforms.
• Advanced analytical skills for interpreting campaign data, tracking KPIs, and making informed optimization decisions.
• Expertise in media strategy, including audience segmentation, channel selection, and performance-focused testing frameworks.
• Clear and professional communication skills for collaborating with cross-functional teams and presenting campaign results to clients.
• Proven experience in a senior-level performance marketing or paid media role, preferably in an agency or growth-focused environment.
• Proficiency with ad platforms and analytics tools (e.g., Meta Ads Manager, Google Ads, TikTok Ads, Google Analytics, or similar).
• Ability to work independently in a remote setting, manage multiple campaigns concurrently, and meet deadlines in a fast-paced environment.
• Familiarity with e-commerce or direct-to-consumer brands is highly beneficial; prior experience with six- or seven-figure ad accounts is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience is preferred.