This is a Fully Remote Job
About Our Client:
The organization operates in the Legal, Risk, Compliance, and HR technology space, providing solutions that simplify operations for these functions. Serving 20,000 client companies worldwide, including 30% of the Fortune 500, the company addresses complex needs through innovative products used by over 500,000 users in more than 160 countries. With over 35 years of experience, the organization combines entrepreneurial spirit with advanced technology to support its global client base.
About the Opportunity:
The DIGITAL MARKETING MANAGER will lead and expand paid digital marketing strategies for the Workforce Compliance and HR Solutions portfolio. This role is critical in driving qualified demand and aligning paid media efforts with pipeline and revenue objectives. The manager will work cross-functionally to ensure campaigns are data-driven and AI-enabled, impacting the organization's growth by optimizing full-funnel marketing performance.
Responsibilities:
- Develop, execute, and optimize paid digital campaigns across multiple channels including paid search, paid social, display, retargeting, and B2B review platforms.
- Manage budgeting, forecasting, and performance of paid media across various HR solutions and target audiences.
- Collaborate with product marketing to align messaging and creative assets with customer needs.
- Utilize AI tools for bidding, audience targeting, creative testing, and campaign optimization.
- Conduct A/B and multivariate testing to improve conversion rates and cost metrics.
- Analyze performance data and present insights to senior leadership and stakeholders.
- Manage integrations between paid platforms, marketing automation, CRM, and analytics tools.
- Coordinate with revenue operations to ensure accurate attribution and reporting.
- Collaborate across teams to align paid media with overall marketing and sales priorities.
- Oversee external vendors or agencies supporting paid media execution.
Requirements:
- 4–6 years of experience in paid digital marketing or demand generation within B2B SaaS or technology sectors.
- Proficiency in managing paid search, paid social, display, and retargeting campaigns.
- Strong knowledge of B2B demand generation models, lead management, and revenue attribution.
- Experience with marketing automation (HubSpot) and CRM (Salesforce) platforms.
- Ability to analyze data and translate insights into optimization strategies.
- Experience working cross-functionally with product marketing, sales, and operations.
- Familiarity with AI-driven advertising features and tools.
- Experience with 6sense platform is a significant advantage.
Pay Range and Compensation Package:
- The pay range and compensation package for this role will be determined based on the candidate's experience, skills, and other relevant factors.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.