CRM Retention Specialist

About Patrianna Patrianna is a fast-growing product development company headquartered in Gibraltar, with a globally distributed team delivering cutting-edge solutions in the social gaming space. We're on a mission to create seamless, engaging, and scalable gaming experiences for millions of players around the world. As we grow, we're building out a world-class operational engine—and we're looking for talented professionals across CRM, fraud & risk, payments, marketing, and player support who thrive in a fast-paced, high-growth environment. We believe in smart execution, continuous improvement, and cross-functional collaboration. Our operational teams are hands-on, data-driven, and empowered to move quickly—making real impact from day one. The Role You'll own the day-to-day CRM operations that keep our players engaged and coming back for more. What You Will Be Doing

• Plan, build, and schedule retention campaigns and customer journeys using CRM and marketing automation platforms like Bloomreach, or Builder.
• Monitor customer signals such as churn risks and renewals, executing timely outreach to keep players engaged
• Maintain pristine data hygiene, segmentation, and customer profiles for targeted retention efforts
• Track key metrics like churn rate and engagement, preparing clear reports that drive actionable improvements
• Collaborate with the Content & Design, Outbound(VIP), and Customer Support to align retention activities with broader campaigns
• Troubleshoot CRM workflows and implement process enhancements to optimize performance

What We Are Looking For

• Strong hands-on experience with CRM and marketing automation platforms—including familiarity with or ability to quickly learn tools like Bloomreach and Builder
• Detail-oriented approach with focus on operational accuracy and process consistency
• Data-savvy mindset with ability to interpret CRM analytics and optimize retention delivery
• Effective communicator who works independently and cross-functionally
• Proactive attitude for identifying opportunities to improve CRM operations
• Drive to make real impact in a high-growth environment

Why you will love it This is a brand-new role where you'll build the retention function from the ground up. You'll have real ownership over CRM operations, design best practices that shape our growth, and enjoy high visibility with senior leadership. Every workflow you create and metric you improve directly impacts our mission of delivering extraordinary gaming experiences to millions of players worldwide. Equal Opportunities We hire based on skills, drive, and ideas—nothing else. Your background, gender, age, race, ethnicity, disability, sexual orientation, religion, neurodiversity, or educational path will never be a barrier to joining us. We also welcome candidates from non-traditional career journeys and value diverse perspectives that challenge conventional thinking. Diversity fuels our innovation, collaboration, and growth, and we're committed to creating an environment where everyone can contribute their best work and thrive