Senior Social Media Manager for DTC Company (US-Based, Remote)

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We're looking for a Senior Social Media Manager who doesn't just "run accounts" — you build brands, lead teams, shape messaging, and turn social into a scalable growth channel. The Senior Social Media Manager will own the entire social ecosystem at Larine — strategy, execution, team building, creator partnerships, brand voice, internal messaging, and performance optimization. You'll be responsible for transforming social into a structured, scalable content machine that drives awareness, trust, and revenue. This is a leadership role for someone who understands branding at a deep level, knows how to work with creators, and can build both systems and people.

Key Responsibilities:

1. Social Strategy & Execution

• Develop and execute a multi-platform social strategy (TikTok, Instagram, YouTube Shorts, etc.)
• Build monthly and quarterly content roadmaps aligned with product launches and campaigns
• Oversee daily posting, scheduling, engagement, and optimization
• Turn performance data into actionable content pivots

2. Brand Voice & Internal Messaging

• Define and protect Larine's voice across all social platforms
• Translate complex oral health science into clear, relatable messaging
• Create internal brand messaging frameworks for creators and team members
• Ensure consistency across ads, organic content, influencers, and product education

3. Creator & Influencer Leadership

• Develop and scale a structured creator program
• Write briefs that actually inspire strong performance
• Build long-term creator relationships, not one-off transactions
• Review UGC and refine it to maximize hooks, clarity, and conversions
• Collaborate closely with paid media to identify winning creatives

4. Team Building & Systems

• Build and manage the social team (in-house and/or freelance)
• Create SOPs for content production, editing, publishing, and reporting
• Implement workflow systems to scale content output
• Train junior team members and creators on brand voice and messaging

5. Performance & Growth

• Track KPIs: engagement, retention, saves, shares, click-through, revenue attribution
• Identify repeatable content formats and double down on winners
• Partner with paid media to turn organic winners into scalable ads
• Drive measurable growth in followers, community engagement, and revenue

Requirements

• 3-5 years of experience managing social media for DTC, ecommerce, or consumer brands

• Proven experience growing Instagram, TikTok, and short-form video platforms
• Experience working with UGC creators and influencers
• Strong understanding of short-form content strategy (hooks, storytelling, retention)
• Ability to plan and execute monthly content calendars and campaign launches
• Experience using tools such as Later, Hootsuite, Sprout, or native scheduling tools
• Comfortable analyzing social performance metrics (engagement rate, watch time, saves, shares, CTR)
• Ability to identify winning content formats and iterate quickly
• Experience collaborating with paid media teams to turn organic content into ads
• Strong copywriting and storytelling skills
• Ability to translate complex topics into clear, engaging content
• Experience maintaining consistent brand voice across platforms
• Ability to provide clear creative direction and feedback on contentBenefits

• Full-time

• Competitive Salary in USD
• Work From Anywhere