Content Marketing Representative

Orlando Informer is a theme-park vacation-planning company founded in 2011. Every year, we help millions of people plan a better vacation to Orlando's biggest destinations with trusted guides, insider tips, savings, and advice. In addition to providing discounted theme park tickets and hotel bookings, we host the Orlando Informer Meetup—exclusive after-hours events featuring shorter waits, unlimited food, and unique entertainment. Our content marketing representative will research, write, proofread, and publish online theme-park content. They should have extreme attention to detail and a vast wealth of park knowledge. The right candidate has a natural interest in marketing and ideas pop into their mind throughout the day. Orlando Informer is a small, nimble, and remote-first company, so it's likely you'll get experience across many areas of our business. With this in mind, here are some of the major responsibilities of this role:

• Perform ongoing keyword discovery, expansion, and optimization to guide content strategy
• Write blog posts to promote our products, services, and share the latest theme-park news
• Craft and send emails
• Recommend and implement changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Work with the engineering team to ensure SEO best practices are properly implemented sitewide
• Direct off-page optimization projects (e.g. link-building)
• Collect data and report on traffic, rankings, and other content marketing initiatives
• Create and manage content calendar based on marketing and SEO needs
• Collaborate with colleagues to circulate content across social platforms
• Proofread, restructure, and edit articles by freelance writers
• Other duties as assigned

Requirements

• This is a remote position, but Central Florida residency is required
• Our normal hours of operation are 9 am - 6 pm. Some weekends and nights may be occasionally required based on business demands
• A degree in Marketing, Journalism, Communications, or a related field is required
• Three or more years of content marketing experience, preferably in the travel industry
• Knowledge of standard and current SEO practices. Familiarity with relevant tools, including Yoast, WordPress, Google Analytics, Ahrefs, Semrush, etc
• Excellent writing and editing skills, with a keen eye for detail. Consistently correct grammar and punctuation
• Expertise in vacation planning for the Orlando theme parks

Benefits In addition to competitive compensation, Orlando Informer also offers:

• Paid Holidays
• Unlimited vacation time
• Health, vision, dental, and life insurance
• Company-matched 401(k) plan
• Orlando theme-park access
• Remote work flexibility