Riga, Latvia (considering applicants from EU remote) | €3,000–€5,000 gross/month + bonus | reports directly to the founder
OMFY Distribution is an international B2B distributor in the action sports and micro-mobility industry, operating in 20+ countries and serving 100+ retail partners across Europe, with warehouses in Latvia and the Netherlands.
Alongside our distribution business, we have built UNION Scooter Parts, our own European action sports brand focused on stunt scooters, parts and protection, with plans to expand into new micro-mobility categories and markets worldwide.
UNION already sells. Riders buy our parts, retailers stock them, and the products have proven themselves in the market. What we are building now is the layer on top of that: a brand riders recognize, identify with and actively want to be part of.
We are looking for an experienced Brand Manager to take ownership of UNION’s next stage of growth and build it into a strong international brand.
You will be building the system behind the brand: positioning, riders, campaigns, community and the marketing direction that turns strong products and sales into long-term brand demand across Europe and world-wide.
What you'll own:
Brand strategy & positioning
Start with the fundamentals: audit where the brand stands today, understand our audiences, competitors and priority markets, and turn that into a clear direction.
Your first 90 days should give us a stronger brand position, market priorities, marketing plan, budget and clear KPIs for what success looks like.
UNION Riders & community
Build a proper European rider and ambassador programme.
The goal is to build real relationships with riders who contribute to the brand, create content, represent UNION and help build a community around it.
Campaigns across Europe
Lead product launches, competitions, collaborations, camps, tours and other brand activations across our key market from major product launches to international events.
Creative & external partners
Work with designers, photographers, videographers, PR specialists, performance agencies and other external partners.
You’ll choose the right specialists, give them a strong brief, manage the budget and timeline, and make sure the final work aligns with UNION positioning and brand strategy.
Commercial growth
Work closely with product, sales and management, analyze marketing data and bring actionable insights.
We want brand activity that builds long-term recognition, but we also want to understand whether it is helping riders choose UNION, retailers believe in the brand and new markets grow.
Who we are looking for:
You have real experience helping build, reposition or significantly grow a brand.
Your background could be in Brand Marketing, Community Marketing, Sports or Lifestyle Marketing, Athlete Marketing or Ambassador Marketing.
You should be comfortable with:
- Brand positioning and audience strategy
- Building campaigns from idea to launch
- Managing budgets and external creative partners
- Working with marketing KPIs, marketing data and commercial results
- Making decisions and taking ownership of end-to-end project delivery
- Speaking excellent English
- Other European languages (optional) will be a great way to connect with our partners and riders locally.
Experience in action sports, cycling, streetwear, outdoor, youth or lifestyle brands is a strong advantage, particularly if you have worked with riders, athletes, ambassadors or communities.
What we offer:
€3,000-€5,000 gross/month to start, depending on experience.
Performance bonus and KPI structure will be discussed based on the scope and experience.
You will have:
- Real ownership of an international brand
- Direct access to company decision-makers with small agile team (reporting directly to founder)
- Influence over brand direction, campaigns, riders and future product development
- The freedom to choose the right creative specialists for each project
- An existing European retail and distribution network to activate
- Room for the role to grow as the brand grows
You will be joining at a point where there is already something real to build on: products in the market, riders using them, an existing network and European distribution.
Interested?
Send your CV together with a short introduction and examples of brands, campaigns, communities or marketing projects you have helped build to admin@omfydistribution.com, or apply through LinkedIn Easy Apply.
If you know someone who has built a brand like this before, feel free to send this their way.
