OKTOBER logo

Head of Retention Management

OKTOBER
Department:Email Marketing
Type:REMOTE
Region:EU
Location:Netherlands
Experience:Director
Salary:€65,000 - €120,000
Skills:
RETENTION MARKETINGEMAIL MARKETINGLIFECYCLE MARKETINGTEAM LEADERSHIPAGENCY MANAGEMENTCLIENT RETENTIONSTRATEGIC OVERSIGHTCOACHINGPERFORMANCE MANAGEMENTHIRINGTRAININGOPERATIONSMETRICS ANALYSISNPSCLIENT ONBOARDINGESCALATION MANAGEMENT
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Job Description

Posted on: March 28, 2026

The role Own service delivery excellence as we scale to our next stage, while keeping the boutique, personal touch that makes OKTOBER different. You'll lead up to 5 Senior Retention Managers and a Creative Lead, to ensure every brand gets why they came to us. This is a behind-the-scenes leadership role. You're not the main-face to clients, you're the person making sure we deliver work we're all proud of. What You’ll OwnTeam leadership & development (50%)

  • Lead 4 Senior Retention Managers (pod leads) + 1 Creative Lead
  • Weekly 1-on-1s focused on growth, performance, and impact
  • Coach Senior RMs on complex retention strategies
  • Hire and develop 15+ people this year
  • Build career paths that keep top talent
  • Fast, direct feedback when standards aren't met

Service quality & results (30%)

  • Spot-check quality regularly across all accounts
  • Step into any account when needed, you can take over if a Senior RM is stuck
  • Oversight on new client onboarding (not hands-on, but ensuring it's done right)
  • Flag underperformance early, work with Senior RMs to course-correct
  • Join strategic work on key accounts
  • Handle escalations with calm and clarity

Strategic oversight (20%)

  • Own the "OKTOBER Way of Working" (how we do our work)
  • Partner with Operations Lead on systems and training
  • Own metrics: client retention rate, NPS, referrals
  • Weekly sync with founder on team health and results
  • Escalate big issues, handle the rest autonomously
  • Some client touchpoints: key account QBRs, onboarding clients, escalations

About You

  • Deep retention/email/lifecycle marketing expertise (you're elite at this)
  • Managed teams before (20+ people)
  • Managed managers (Senior RMs need a leader, not a peer)
  • Scaled through rapid growth (been part of a team that doubled)
  • Agency experience required (you understand utilization, profitability, client dynamics)

You're obsessed with results

  • You can audit any retention account and immediately see what's working, what's broken, and what's missing
  • You know great retention strategy when you see it, and you can teach it
  • You hold the bar high without being a perfectionist
  • You spot trends before they become problems

You're a natural coach

  • You develop Senior RMs through questions, not orders
  • You give direct, clear feedback without ego
  • You make people better, not smaller
  • Fast to intervene when someone's not meeting standards, but always human about it

You're open and adaptable

  • You can take feedback as easily as you give it
  • Low ego, high ownership
  • You observe before changing things
  • You trust your team until they give you a reason not to
  • CET timezone, able to meet quarterly in Europe

The set-up

  • Salary that matches experience and impact
  • 20 days PTO + local holidays
  • Remote-first with Amsterdam office
  • Autonomy once trust is earned
  • Work directly with founder
  • Start May/June 2026

Not a fit

  • Can't evaluate retention strategy at an elite level
  • Haven't led teams through growth
  • High ego or non-empathetic style
  • Need to be client-facing (this is behind-the-scenes leadership)
  • Can't work CET timezone or meet quarterly in Europe

Succes metrics

  • Client retention rate (high bar, tracked quarterly)
  • New business through referrals (proof clients love the work)
  • NPS scores (are we delivering the boutique experience?)
  • Team performance (Senior RMs growing, RMs executing well)

Compensation Range: €65K - €120K

Originally posted on LinkedIn

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