Marketing Lead

Head of Marketing - B2B Agritech Startup

Are you as comfortable discussing farm operations as you are building demand generation engines? Can you translate complex agri-tech products into compelling stories and confidently appear on podcasts or videos?

My client, a fast-growing B2B Agritech startup, is looking for a Head of Marketing to lead brand, growth, and thought leadership efforts.

Key Responsibilities

• Own full-funnel marketing strategy and execution

• Build brand authority and customer storytelling (case studies, podcasts, webinars, videos)

• Drive demand generation and pipeline growth (ABM, digital campaigns, content, SEO)

• Translate complex product features into practical value for growers and agri-businesses

• Shape PR strategy, industry partnerships, and communications

Ideal Candidate

• 3-4 years B2B marketing experience, ideally in AgTech, SaaS, or data-driven startups

• Strong commercial mindset and data-driven decision making

• Confident on-camera communicator

• Understanding of agriculture, supply chains, or farming operations

• Hands-on, entrepreneurial, and able to scale marketing from the ground up

Bonus: experience with AI, precision agriculture, or network in Agritech

Why Join

• Shape marketing strategy and execution from the ground up

• High visibility in a fast-scaling startup

• Become a recognised voice in Agritech innovation

If you have any further questions on the role, please feel free to reach out to Brendan McCrory directly.