Performance Marketing Coordinator

Performance Marketing Coordinator

At Oath, we're on a mission to help people live more intentionally by revolutionizing industries like music tech, legal services, and financial planning. We're looking for a talented and driven Performance Marketing Coordinator to help us reach and inspire new audiences through innovative digital strategies.

You'll be instrumental in developing, executing, and optimizing our marketing campaigns across various platforms. This role is perfect for someone who thrives on data-driven decision-making, enjoys continuous testing and optimization, and wants to see their efforts directly impact our growth and our clients’ lives. We believe in great freedom and great responsibility, prioritizing effectiveness over busyness, and fostering an environment where you can truly make an impact without micromanagement.

Responsibilities

• Develop, implement, and manage performance marketing campaigns across various digital channels, including paid search, paid social, display, and other platforms.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to identify opportunities for growth and optimization.
• Manage campaign budgets, ensuring efficient allocation of spend to maximize ROI and achieve performance targets.
• Continuously monitor, analyze, and report on campaign performance, identifying trends, insights, and opportunities for improvement.
• Analyze and optimize marketing software automations, including CRM integrations, email marketing platforms, and lead nurturing workflows, to improve efficiency and effectiveness.
• Conduct A/B testing on ad creatives, landing pages, bidding strategies, and targeting to optimize campaign effectiveness.
• Collaborate closely with the graphic design team to develop compelling ad creatives and landing page experiences.
• Utilize analytics tools to track user behavior, conversion funnels, and campaign attribution.
• Stay up-to-date with the latest trends and best practices in digital marketing, bringing new ideas and technologies to the team.
• Contribute to the overall marketing strategy, providing data-driven insights and recommendations.

Qualifications:

Must-haves:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in managing and optimizing digital performance marketing campaigns with a strong understanding of ROI-driven strategies.
• Hands-on experience with Google Ads, Facebook Ads Manager, and other major ad platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Proficiency in using analytics tools (e.g., Google Analytics).
• Excellent communication skills, with the ability to articulate complex marketing concepts clearly.
• A collaborative attitude and the ability to work effectively with cross-functional teams.
• Exceptional organizational skills and the ability to manage multiple projects and deadlines.

Nice-to-haves:

• 2+ years of dedicated performance marketing experience.
• Experience with conversion rate optimization (CRO) techniques.
• Familiarity with A/B testing platforms and methodologies.
• Knowledge of SEO principles.
• Experience in a startup or fast-paced environment.

About Oath

At Oath, we believe in breaking free from distraction to embrace each day to its fullest. We believe in living a life of intention and purpose. We're committed to inspiring people to focus on what truly matters, and designing products and services that empower everyone to live richer, more fulfilling lives.