No Boring Content · Fully remote, Australia-based · Full-time
We make ad creative for DTC brands, mostly US health and wellness. Around 50 to 100 assets a month per client: creator-led video, B-roll edits, statics and hybrids.
We also built our own creative intelligence platform. It analyses every ad we ship frame by frame and maps what actually worked: which hooks hold attention, which script structures convert, what a question hook costs versus a statement hook on a given account.
We need someone to sit between that data and the work. Read what the platform is telling us, turn it into creator briefs, then use AI design tooling to produce the static and overlay layer against it.
This role is AI-native by design. Most of the visual production runs through AI tools that you'll be prompting and directing, so the job is knowing what to build and why, then getting the tooling to produce it properly.
Read the intelligence. Every account has a live read on what's performing: hook types, story arcs, concept combinations, cost per result by pattern. You'll be across it.
Write briefs. Creator briefs: concepts, hooks, script direction and shot notes, built off what the account data is telling us, plus working through client requirements and updates.
Bridge the data into the design. This is the core of the role. Take what the platform is telling us about an account, work out what the static and overlay layer needs to do to fill the gaps, and turn that into design direction. Statement hooks or question hooks. Which claims carry. What the on-screen messaging should be doing and why.
Produce it with AI tooling. Overlay templates, static concepts, hybrid layouts and design systems are all built through AI design tools. You'll be writing and refining the prompts, feeding in brand assets and creative direction, and iterating until the output is genuinely on brand and on brief. Prompting well is a real skill here and it's most of the production work.
Make the pipeline faster. We connect these tools to each other so assets, briefs and finished files move without anyone dragging things between folders. You don't need to be technical, but you should be the kind of person who notices a manual step and works out how to remove it.
Keep it consistent. Making sure the brief, the video, the overlays and the brand guidelines all line up. This is most of the job. Things drift between surfaces and someone has to hold all four in their head.
Hand off cleanly. Our editors take it from there for variations and iterations. You set the templates and the direction; they scale it.
You don't need to be a designer. You do need an eye, and you need to know when something isn't working.
- One to three years in performance marketing, creative production, social content or a DTC in-house creative team
- Writing chops. A good chunk of this role is writing briefs, hooks and script direction, so you need to be able to write clearly and hear how copy sounds out loud
- Genuinely AI-native. You use AI tools every day, you're good at prompting, and you know when the output is wrong and how to fix it. Curiosity isn't enough here, this is most of the production work
- Some understanding of how AI tools connect to other systems and where automation removes manual steps. You don't need to code, but you should think in workflows
- Comfortable with ad performance data. You don't need to be an analyst, but "CPA by hook type" should mean something to you
- Strong written English and a good ear for how ad copy sounds
- Interested in what makes ads work, not just what makes them look good
- Australia-based. The role is fully remote but you'll be working closely with our strategist and editors day to day, and you need a working understanding of both the Australian and US markets
Nice to have: experience with UGC or creator-led content, familiarity with Meta Ads Manager
You'll see the full loop. Most creative roles never find out whether the work performed. Here you'll see exactly which second of a video lost the viewer and what the next version should do about it.
We're a team of six, so there's no layer between you and the work. What you decide gets made.
The tooling is genuinely ahead of the market. You'll be working with a creative intelligence platform most agencies don't have and design tooling most haven't adopted properly.
Our clients are real brands with real spend, not startups testing an idea.
- Send us your CV and a short note. Tell us about something you've made where you knew whether it worked, and how you knew.
- A short call.
- A short paid trial task: we'll give you a real performance read and a brand asset folder, and ask for a short creator brief plus three overlay concepts produced with AI tooling, with a note on why those hooks and what you prompted to get there. About two hours.
We care much more about the trial task than your CV.
