Role Description The Senior Marketing Manager role is a full-time remote position responsible for leading marketing strategy and execution to support NewGen Administrative Services’ mission and growth. This role oversees the development and implementation of integrated marketing campaigns across digital and traditional channels, ensuring brand consistency and clear messaging. Day-to-day tasks include planning and managing marketing calendars, coordinating content and creative assets, analyzing performance metrics, and optimizing campaigns based on data-driven insights. The Senior Marketing Manager collaborates with cross-functional teams to align marketing initiatives with business objectives, supports sales enablement efforts, and manages relationships with external vendors or agencies as needed. This role also involves budget management, market research, and identifying new opportunities to increase brand awareness and engagement among key audiences.
Qualifications
- Demonstrated experience in marketing strategy development, campaign planning, and brand positioning.
- Strength in digital marketing, including social media, email marketing, and website optimization.
- Ability to analyze marketing data, interpret performance metrics, and present actionable insights.
- Experience managing cross-functional projects, coordinating stakeholders, and leading marketing initiatives.
- Excellent written and verbal communication skills with strong attention to detail.
- Proven ability to work independently in a remote environment while meeting deadlines and goals.
- Background in healthcare, administrative services, or related industries is preferred.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree or relevant certifications are a plus.
