Head of Organic Growth

Nesti exists to help people feel calmer, safer and more regulated in their own bodies.

Founded by two friends with ADHD, we've grown from a simple idea into a brand that has helped thousands of families across the UK, Australia and beyond.

We're now looking for a Head of Organic Growth to lead the next stage of that journey.

This is not a traditional marketing role.

We are looking for someone obsessed with content, storytelling, psychology, community and growth.

Someone who understands how attention works online and knows how to turn content into customers.

The Role

You will be responsible for building and executing Nesti's organic growth strategy across all channels.

Your mission is simple:

Generate as much profitable organic revenue as possible.

You will oversee our content ecosystem, creator relationships, social channels, community engagement and growth initiatives.

You will work directly with the founders and have significant autonomy to test ideas, launch campaigns and shape the future direction of the brand.

Responsibilities Organic Growth Strategy

• Own Nesti's organic growth roadmap
• Identify opportunities to increase reach, engagement and revenue
• Develop channel-specific growth strategies
• Analyse performance and optimise based on data

Content Leadership

• Build and manage the content calendar
• Develop content concepts, campaigns and creative angles
• Work with creators, editors and designers
• Ensure all content aligns with the Nesti brand

Creator Programme

• Recruit and manage creators
• Identify high-performing partnerships
• Scale creator-generated content
• Improve creator retention and output quality

Community Growth

• Grow and nurture the Nesti community
• Create systems that increase customer advocacy
• Turn customers into ambassadors
• Build deeper relationships with our audience

Revenue & Performance

• Track content performance against revenue
• Identify winning formats and double down
• Report directly to founders on growth metrics
• Constantly test new ideas and opportunities

The Environment

Nesti is not a corporate business.

We move fast, make decisions quickly and expect a high level of ownership from everyone on the team.

This role is best suited to someone who thrives in a fast-paced, high-performance environment where ideas are tested rapidly, standards are high and no two weeks look the same.

You'll be working directly alongside the founders and will have the opportunity to influence major decisions across the business.

We care far more about outcomes than hours, but with that comes responsibility, accountability and a willingness to move at pace.

If you're looking for a highly structured corporate environment with layers of approval and slow decision-making, this probably isn't the role for you.

If you're excited by building, creating, solving problems and having a genuine impact on the growth of a business, you'll fit right in.

Growth Opportunities

This role has the potential to become much bigger than Nesti.

As part of the Nesti Group, we're actively building and investing in multiple brands, products and ventures.

The right person won't simply grow with Nesti they'll have the opportunity to play a key role across future businesses within the group.

For someone ambitious, this creates a unique opportunity to progress into wider leadership positions, take ownership of larger growth initiatives and help shape the future direction of multiple brands.

We're looking for someone who wants to build something long-term, not just fill a role.

What We're Looking For

You might be a fit if:

• You've grown social channels before
• You've built communities online
• You understand content that converts
• You are highly creative but commercially minded
• You can move quickly without needing constant direction
• You're obsessed with consumer psychology
• You understand TikTok, Instagram and emerging platforms
• You care deeply about building brands people genuinely love

Bonus Points

• Experience in DTC ecommerce
• Experience managing creators or influencers
• Experience scaling organic revenue
• Experience with neurodiversity, wellness, parenting or lifestyle brands

Why Join?

• Work directly with founders
• Significant autonomy and ownership
• Opportunity to shape a fast-growing brand
• Build something that genuinely improves people's lives
• Competitive salary plus performance incentives

If you're excited by growth, creativity and building brands that matter, we'd love to hear from you.