Digital Marketing Assistant /Social Media Manager

Role Description

We are seeking a creative and data-driven Digital Marketing Assistant / Social Media Manager to support digital marketing initiatives and manage social media presence across multiple platforms. This role is responsible for content creation, campaign execution, audience engagement, and performance analysis to strengthen brand awareness, engagement, and overall digital growth.

The successful candidate will collaborate with marketing and design teams to develop and implement effective content strategies, monitor campaign performance, and optimize digital channels. This position requires strong creativity, communication skills, and the ability to balance content production with data-driven decision-making.

Key Responsibilities

• Create, schedule, and publish content across social media platforms.
• Manage day-to-day social media accounts and engage with online communities.
• Develop content calendars and ensure consistent posting schedules.
• Assist in planning and executing digital marketing campaigns.
• Create engaging captions, visuals, and multimedia content aligned with brand guidelines.
• Monitor social media trends, audience behavior, and competitor activity.
• Track and analyze performance metrics such as engagement, reach, and conversions.
• Support paid advertising campaigns across social media platforms.
• Collaborate with designers and content creators to ensure brand consistency.
• Conduct market research to identify content opportunities and audience insights.
• Optimize content strategies based on analytics and performance data.
• Support SEO, email marketing, and other digital marketing initiatives where needed.
• Prepare reports on campaign performance and provide improvement recommendations.
• Contribute ideas for brand growth, engagement strategies, and digital innovation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Digital Media, or a related field.
• Strong understanding of digital marketing principles and social media platforms.
• Familiarity with content creation tools (e.g., Canva or similar design tools).
• Knowledge of analytics tools such as Google Analytics, Meta Business Suite, or similar platforms.
• Basic understanding of SEO, content marketing, and online advertising concepts.
• Strong written and verbal communication skills.
• Creativity and ability to produce engaging digital content.
• Strong analytical skills and ability to interpret performance data.
• Excellent organizational and time-management abilities.
• Ability to manage multiple tasks and meet deadlines.
• Attention to detail and strong focus on brand consistency.
• Ability to work independently and collaboratively in a team environment.
• Adaptability and willingness to learn new digital tools and trends.
• Professionalism, initiative, and a results-oriented mindset.