Head of Digital Marketing

We’re looking for a hands-on Head of Digital to lead and grow our performance marketing efforts across multiple channels. You’ll manage traffic acquisition, a small team, and drive measurable results through paid and organic growth. This role blends execution with leadership — perfect for someone who can dig into the numbers, run campaigns, and manage people, all at once.

Key Responsibilities

• Lead and grow a small digital team (2–5 people): media buyers, SEO, affiliate managers

• Manage and scale key acquisition channels: Google Ads, Meta, affiliate, SEO, mobile traffic

• Take ownership of one focus area personally (e.g. SEO, affiliates, or mobile UA) — this is a hands-on role

• Run and evaluate creative tests: messaging, funnels, visuals

• Own budget planning and performance: ROI, CPA, LTV, retention

• Ensure accurate tracking and reporting across web and mobile (GTM, GA4, Appsflyer/Adjust)

• Build internal workflows for campaign planning, execution, and analytics

• Analyze performance using raw data and spreadsheets — translate numbers into actionable insights

Requirements

• 4+ years of experience in digital marketing with hands-on execution across multiple channels

• Proven success working with at least 3 of the following: Google Ads, Meta, SEO, affiliate marketing, mobile user acquisition

• Strong understanding of performance analytics, tracking, and attribution

• Confident working with Excel/Google Sheets, raw performance data, pivot tables, basic formulas

• Experience managing small high-performing teams

• Solid understanding of GTM, GA4, mobile analytics tools (e.g. Appsflyer, Adjust)

• Fluent English — excellent communication skills (written & spoken)

Nice to Have

• Experience in iGaming, fintech, or other high-LTV verticals

• Familiarity with ASO and mobile organic growth

• Experience launching campaigns across international markets