Performance Marketing Specialist

The Performance Marketing team drives digital strategy, campaign execution, measurement, and insights that improve business outcomes year over year. We move at the speed of retail and focus on delivering results for our members and partners.

Reporting to the Manager, Digital Media, the Digital Media Consultant serves as a hands-on digital media expert and internal consultant. You will lead the development and optimization of paid media campaigns—across Google Search, Display, Pmax, Meta, and more—from ad asset creation to landing page execution, aligning with business goals.

Key Responsibilities:

• Manage campaign budgets, forecast outcomes, and optimize spend to drive ROI and acquisition goals.
• Launch, track, and optimize complex campaigns; analyze performance and share actionable insights.
• Lead cross-functional collaboration with creative, analytics, product marketing, and web teams.
• Implement tracking strategies, conduct A/B testing, and leverage campaign data for continuous improvement.
• Monitor platform updates, industry trends, and emerging tools to inform media strategy.
• Educate internal teams on media best practices and compliance considerations in regulated markets.

Qualifications:

• Bachelor's degree or equivalent experience required.
• 7+ years of experience in digital media with hands-on campaign execution across five+ platforms.
• Strong analytical mindset with experience using Excel and campaign reporting tools.
• Skilled in campaign project management from concept to landing page.
• Experience with Adobe Customer Journey Analytics and/or healthcare marketing is a plus.

Type: Contract (6+ months)

Location: Remote (California)