Commercial Manager

The Commercial Manager drives the company's online revenue growth across websites and Amazon channels. This role owns assortment, pricing, promotions, and P&L performance, developing strategies to optimize conversion, AOV, LTV, and MER. They identify and negotiate new partnerships and channels to expand the company’s market presence. Working cross-functionally with the EMEA Growth Hub and US teams, they ensure cohesive customer communication and brand consistency. This leader combines data-driven insights with commercial acumen to deliver profitable, customer-centric growth.

Location: Germany Remote

Time Zone Expectations: CET

Details: Full Time- Exempt

Salary range: €96k–€108k EUR

Reporting to: Country Manager

As Commercial Manager, you’ll be responsible for building sales strategies, developing key partnerships, and ensuring our product, pricing, and operations are set up for success. You'll work across business development, negotiations, and financial performance- aligning internal teams and external partners to hit ambitious targets. This role is ideal for someone who thrives on taking ownership, moving fast, and delivering measurable impact in new and evolving markets.

The Commercial Manager will shape the market sales strategy, build key local partnerships, and appoint teams to deliver strong business results. This role is perfect for an e-commerce expert, someone who takes ownership, understands the brand, moves fast, and delivers measurable impact in our markets.

Sales: Building and leading sales strategies, managing key partners, defining and managing measures to ensure revenue growth. Managing assortment, pricing, and supply.

• Driving top-line net revenue for HexClad with a key focus on EU / UK Websites and Amazon.
• Core KPIs: Conversion, AOV, LTV, MER
• Lead Price & Promotions requirements and supply to hit sell-thru requirements
• Brand and Category analysis to propose the most powerful promotions and commercial “events”
• Develop new revenue stream strategies to optimize the website and amazon in line with growth KPIs
• Owner of assortment and business requirements of visual merchandising of the sites, from product detail pages to developing engaging content to drive SEO, via successful cross-functional collaboration with the marketing team working collaboratively with the EMEA Growth Hub and US central teams.
• Ensure consistent and co-synched Customer communications on the website and through strategic channels, by collaborating with Digital Touchpoint leads within the EMEA Growth Hub.

Business Development: Identifying new opportunities, partnerships, and channels; negotiating deals to fuel growth.

• Own and manage platforms, incl. maintenance of existing and future new revenue streams etc. e.g. Amazon with the EMEA Hub.
• Open new strategic channels and B2B partnerships
• Make the websites and platforms famous with our partners at being the best in class for eCommerce
• Positively impact and influence internal stakeholders and external partners
• Negotiating agreements and contracts with customers, suppliers, or partners are commercially sound and reduce risk.

Financial Performance: Monitoring budgets, pricing, margins, and forecasts to keep projects or products profitable.

• Own relevant GL and channel P&L with Country Manager oversight.
• Work with finance and demand planning for budgets, forecasts and best estimate landings.
• Unlock Customer Insight, Marketing Insight, Business Insight and share business requirements with growth team to optimise of activations
• Provide expertise on current eCommerce industry best practice to drive margin-efficient growth

Cross-Functional Coordination: Aligning sales, marketing, operations, and finance teams behind commercial goals.

• Ensure consistent and co-synched Customer communications
• Work closely Team members to unlock insights across customer, marketing, and business functions
• Think like a customer, all the time, every day (customer-centric alignment across functions)
• Keep up to date with eCommerce & CRO / Trading best practice through training and research (to share learnings cross-functionally)

Requirements

• A proactive digital native, with experience managing / leading digital retail / ecommerce; a ‘natural shopkeeper’; fixated on delivering your promise to the customer.
• 5–7 years experience in commercial roles, business development, sales, or general management
• Proven experience launching or scaling brands in new geographies or channels.
• Working knowledge of new revenue streams, such as upsell/cross sell techniques/subscription.
• Strategically minded and understanding of marketing strategies: Acquisition, Retention (loyalty, churn rates), Community Management all data driven.
• Strong negotiation and relationship management skills.
• Can-do attitude, Hands-On, doer and entrepreneurial mindset combined with strong analytical skills.
• Highly analytical and comfortable using data to make decisions.
• Excellent communicator, collaborator, and project manager. Result-oriented temperament. Influencing skill, natural leadership to inspire and impact organization positively.
• Commercially minded with a deep understanding of revenue growth levers, P&L management, and pricing strategy.
• Experience in consumer products, eCommerce, or premium/lifestyle brands is a plus.
• Ability to travel as needed for market visits, partner meetings, or launches.
• German and English fluent.