Channel Marketing Manager – DACH Region

Role Overview

The Channel Marketing Manager for DACH will be responsible for developing and executing marketing strategies through our local distributors/agents across Germany, Austria.

You will act as the key bridge between MOVA’s sales team, marketing team and DACH partners, ensuring that product launches, promotional campaigns, and in-channel activities are effectively tailored to the regional market. This role focuses on trade marketing, product launch excellence, and sell-through support within the distributor network.

Key Responsibilities

• Distributor Marketing Support – Work closely with DACH distributors to plan and implement channel-specific marketing activities, including in-store POS materials, digital assets, training decks, and local promotional campaigns.
• New Product Launch (NPL) Management – Lead integrated go-to-market (GTM) plans for new product introductions (robotic vacuums, floor washers, etc.) within the channel. Coordinate with distributors on timing, stock allocation, demo units, and localized launch events.
• Trade Marketing Strategy – Develop channel marketing calendars, seasonal campaigns, and incentive programs to drive sell-through and brand visibility across partner retail networks (online and offline).
• Content & Collateral Localization – Adapt global marketing materials (product videos, brochures, website content) for DACH market needs, ensuring messaging resonates with local consumers while maintaining brand consistency.
• Performance Tracking – Monitor and report on channel marketing KPIs (sell-out data, campaign ROI, distributor feedback). Use insights to optimize future activities.
• Cross-functional Collaboration – Align with global product, brand, and sales teams to ensure channel marketing initiatives support overall business objectives.

Requirements

• Experience – Minimum 3 years of hands-on experience in channel marketing, trade marketing, or product launch marketing, ideally within home appliance, consumer electronics, or smart device industries.
• Proven Track Record – Demonstrated success in executing new product introduction (NPI/NPL) campaigns and integrated marketing programs within a channel/distributor environment.
• Language Skills – Business fluency in English and German (written and spoken) – must be able to negotiate, present, and create marketing materials in both languages.
• Strategic & Hands-on – Ability to think strategically while being comfortable executing tactical tasks (e.g., creating sell sheets, briefing agencies, training distributor sales teams) in a remote working environment.
• Analytical – Comfortable using sales data and market insights to drive marketing decisions.

Travel Flexibility – Willingness to travel within the DACH region (up to [e.g., 20–30%]) to meet distributors, attend key retail events, and conduct in-person training or campaign reviews.