Senior Demand Generation Manager

Motus is the industry leader in vehicle reimbursement and risk mitigation solutions for employees who drive. Combining 80 years of expertise with innovative technology, Motus enables organizations to optimize spend and increase productivity across their workforce. With solutions purpose-built to enable data-driven insights and strategic decision making, Motus is the preferred vehicle reimbursement partner to top Fortune 500 companies globally.

At Motus, we’re dedicated to making WorkLife better for everyone, anywhere. Our team is the heart of our culture, and we live by our WorkLife Pillars every day – WorkHappy, WorkHealthy, WorkSmart, WorkAnywhere, and WorkTogether.

Position Description:

Motus is seeking a Senior Demand Generation Manager to lead integrated campaign strategy and execution in support of pipeline growth. Reporting to the VP of Demand, this role is responsible for the planning, orchestration, and performance of campaigns built to generate pipeline for the business.

This role focuses on translating key moments (pillar content, events, product launched) into cohesive, cross-channel campaigns that align Marketing, BDR, Sales Enablement, Partner, Customer, and Sales teams around shared pipeline goals. The Senior Manager, Demand Generation will serve as the connective tissue between teams ensuring campaigns are tightly integrated, well-timed, and optimized to drive measurable business impact.

The ideal candidate possesses a solid operational backbone and is a strategic campaign leader. They deeply understand B2B buyer journeys and enjoy building repeatable, scalable demand engines.

Position Duties:

• Own the end-to-end strategy, execution, and optimization of integrated demand generation campaigns focused on generating pipeline.
• Develop and manage a campaign framework centered on key pillar moments, aligning messaging, channels, and timing across the full marketing mix, segments, and new and existing business.
• Partner closely with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline goals.
• Translate company priorities, ICPs, and buyer insights into compelling campaign themes, offers, and activation plans.
• Orchestrate cross-functional execution with Sales Enablement, Digital, Brand, Customer, Events, Product Marketing, Marketing Operations, and Campaign Operations to deliver cohesive, multi-channel campaigns.
• Ensure campaigns are tightly aligned to buyer journeys and funnel stages, from awareness through sales engagement.
• Own campaign performance measurement, working with BDR and Revenue Operations to track impact on new business pipeline, conversion, and velocity.
• Analyze results and continuously optimize campaign strategy, messaging, and channel mix based on performance insights.
• Manage campaign calendars, prioritization, and resource allocation to maximize impact and focus.
• Act as a partner to stakeholders, clearly communicating plans, results, and recommendations.
• Stay current on demand generation best practices, competitive landscape, and emerging approaches.

Desired Skills & Experience:

• 7–10 years of B2B demand generation experience, with a strong focus on integrated campaigns
• Shown experience driving pipeline through multi-channel, cross-functional campaigns.
• Deep understanding of B2B buyer journeys, campaign orchestration, and funnel optimization.
• Experience partnering closely with Enablement, BDR and Sales teams, with a strong appreciation for sales motions and enablement needs.
• Strong strategic planning skills combined with hands-on execution experience.
• Demonstrated ability to manage complex, cross-functional initiatives with multiple stakeholders.
• Data-driven mindset with experience measuring campaign impact and translating insights into action.
• Familiarity with marketing automation (HubSpot), CRM (Salesforce), and attribution/reporting frameworks.
• Excellent communication and stakeholder management skills.
• Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment.
• Experience with Asana preferred.

Where required by law, Motus provides a reasonable range of compensation for specific roles. The pay range for this role is $140,000 - $155,000. Actual compensation will depend on a number of factors, including the candidate’s relevant experience, technical skills, and other qualifications. This position is eligible for company benefits including medical, dental, and vision insurance with an employer contribution, flexible spending or health savings account, life and AD&D insurance, short-and long-term disability coverage, paid time off, employee assistance, participation in a 401k program with company match, and additional voluntary or legally required benefits.

Please see below for an outline of the Motus benefits package. Motus supports both the physical and mental health of their employees.

Motus Benefits:

• Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
• Open Paid Time Off
• Flexible Spending Accounts & Health Savings Accounts
• Motus-Fidelity 401K Plan
• Company-paid Short/Long-term Disability & Basic Life Insurance Plans
• Family Planning and Parenting Support Benefits through Maven
• Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
• $1000 Home Office Reimbursement Program
• $2000 Internal Referral Program
• WorkAnywhere Reimbursement of Internet and Cellular Costs
• 16 weeks maternity and adoption leave
• 12 weeks paternity leave

Motus champions the power of true individuality, actively celebrating and accepting each team member. We strategically recruit and retain talent reflecting our local communities’ rich diversity, fostering a culture where innovation thrives. Through dynamic learning sessions, strategic training, and our lively Employee Resource Groups, we kindle substantial dialogues, continuous learning, and ensure every voice is not only heard but celebrated.

Motus, LLC provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.