Performance Marketing Specialist

About The Role This is your chance to help build a category defining brand in one of Europe’s fastest-growing healthcare markets. We’re looking for a hands-on Performance Marketing Specialist to lead and scale patient acquisition in Germany, as Montu/Alternaleaf expands its fully legal, regulated medical cannabis offering. You’ll be the first dedicated performance marketer for the German market, with the freedom to test, learn and scale - backed by a high-performing marketing team of 9 specialists across growth, brand, content, product and CRM. You won’t be starting from scratch! You’ll be shaping something meaningful, with strong support, proven infrastructure, and real investment behind growth. Montu is already a market leader across the UK and Australia. Germany is next - and you’ll play a pivotal role in making that happen. What You’ll Be Doing You’ll own performance marketing in Germany end-to-end, turning data into growth and strategy into results.

• You enjoy being a marketing specialist and getting your hands dirty is all areas of marketing
• Launch, run and optimise multi-channel paid campaigns across Google, Meta, TikTok, Instagram and emerging platforms
• Test and scale creatives, audiences and funnels to drive patient acquisition
• Analyse and optimise key metrics including CAC, CTR, CVR and ROAS
• Build and maintain dashboards using GA4, Looker / Data Studio and ad platforms
• Manage and reallocate budgets based on live performance and insights
• Work closely with Brand, Product, CRM, UX and CRO teams to optimise the full funnel
• Ensure all messaging is fully compliant, accurate and culturally relevant for Germany
• Localise and adapt campaigns for German market and regulatory nuances
• Support innovative growth experiments, partnerships and new acquisition channels

What tech do we use? Google Ads

• Meta Suite
• TikTok Ads
• GA4
• Looker / Data Studio
• GTM
• Webflow
• Mailchimp
• Surfer SEO
• Slack
• Trello / Jira

What do you need?Essential

• Native or professional-level German, plus fluent English
• Demonstrable experience running multi-channel paid media campaigns
• Strong hands-on expertise with Google Ads, Meta Ads and TikTok Ads
• Highly analytical, with a clear, data-led approach to optimisation
• Confident translating insights into clear actions and improvements
• Organised, adaptable and collaborative in fast-moving environments
• Passion for ethical, responsible marketing and improving patient journeys

Nice to Have

• Experience in regulated industries (healthcare, pharma, fintech, etc.)
• Knowledge of GDPR / TTDSG
• Experience with affiliates or influencer marketing
• Familiarity with SEO or CRO

Why Join Montu Therapeutics?

• Help shape the future of healthcare in Germany through innovation and patient-first thinking.
• Join a fast-growing, mission-driven company at the forefront of medical cannabis and digital health.
• Thrive in a flexible, remote-first environment with strong cross-functional collaboration.
• Take on real responsibility, make an impact, and grow your career in an exciting industry.

About Montu Therapeutics Montu Therapeutics is leading the transformation of healthcare access through digital innovation. With our telemedicine platform and nationwide pharmacy partnerships, we empower patients across Germany to access medical care and treatments - quickly, safely, and conveniently. To accelerate the growth of our medical cannabis offering, we’re seeking a Business Development Manager to help shape the online business, strengthen our market position, and work cross-functionally with key stakeholders to deliver a top-tier product experience. Compensation Range: €60K - €65K