Director of Creative & Growth

About Momentum

Momentum is the premium, category-defining longevity shake built at the intersection of elite nutrition and science. Our mission is to help 100,000 people live better, longer lives by making nutrition easy and giving your body everything it needs to repair itself. It's an entire longevity stack in one delicious drink. 

Our goal is to create a masterpiece product that radically improves our customers' lives. We are founded, solely funded, and formulated by serial entrepreneur Michael Tecku. We are profitable now, there are no investors, and no desire to sell the company. We are creating a legacy brand.

We are obsessive about increasing quality in every aspect of the product and company. We have built our own manufacturing and distribution facilities to make our ambitions of quality and scale possible. Momentum is quickly expanding nationally through retail partnerships and customer referrals. 

Our intentionally lean team lives an optimal health lifestyle, is highly intelligent, and is exceptional at what they do.

Role Overview

The Director of Creative & Growth is a hands-on role that combines digital growth strategy, creative direction, and omni-channel marketing execution. 

You will be in charge of letting the world know about Momentum. This will involve executing on digital and physical assets across DTC, paid media, social, affiliate, email, strategic partnerships and influencer programs while ensuring the brand’s storytelling remains elevated, authentic, and performance-driven.

You will bring a builder’s mindset: strategic yet willing to roll up your sleeves and execute. This role works closely with the Senior Director of Retail & Growth and the Founder to connect Momentum’s digital, retail, and partnership channels into one unified growth engine.

This position is ideal for someone who has helped scale premium consumer brands and thrives at the intersection of creativity, analytics, and performance.

Key Responsibilities

• Develop and execute Momentum’s digital growth strategy across paid media, social, affiliate, email, influencer, and referral channels, ensuring all programs align with retail initiatives.
• Lead creative direction and execution, concepting and producing digital campaigns that elevate brand storytelling and deliver measurable growth.
• Monitor click fraud prevention systems, auditing paid channels and affiliate activity to ensure performance integrity.
• Partner with the Senior Director of Retail & Growth to align DTC, retail, and partnership campaigns for launches and activations.
• Oversee creative partners and agencies to deliver on-brand content efficiently.
• Analyze performance data such as CAC, ROAS, AOV, LTV, and engagement to optimize creative and maximize ROI.
• Oversee lifecycle marketing to improve the customer journey from first impression through retention using creative storytelling and automated flows.
• Collaborate with product, sales, and retail teams to maintain consistent messaging and cohesive brand presentation.
• Stay current on creative, cultural, and performance trends in wellness, longevity, and beauty to keep Momentum relevant and competitive.

Ideal Background

• 10+ years of experience in digital growth, creative direction, or omni-channel marketing within CPG, wellness, or beauty.
• Proven success in building and scaling brands toward $100M in annual revenue.
• Experience across DTC, retail, partnerships, email, affiliate, influencer, and social media.
• Strong understanding of click fraud detection and ad verification tools.
• Hands-on creative and analytical skills, with the ability to concept, write, design, and optimize campaigns directly.
• Data-driven mindset with experience in analytics, attribution modeling, and testing frameworks.
• Excellent communication, organization, and collaboration skills.
• Passion for health, wellness, and longevity with a proactive, ownership-oriented attitude.
• A commitment to performance integrity and ethical growth practices.

Key Metrics / KPIs

• DTC revenue growth (monthly and year-over-year)
• CAC, ROAS, AOV, and conversion rate improvement
• Engagement, retention, and content performance metrics
• Affiliate and influencer ROI and partner growth
• Paid media performance integrity and fraud protection
• Integration success with retail and omni-channel campaigns

Benefits

Momentum’s mission is to help people live better, longer, and that extends to our team. We offer a flexible, wellness-forward environment designed for performance and balance.

Our benefits include:

• Remote work flexibility
• 15 days PTO 
• 10 company holidays
• Monthly Momentum product subscription

Compensation:

• $140,000–$165,000 annual salary (negotiable and commensurate with experience)

The Impact

You’ll play a key leadership role shaping Momentum’s next phase of growth, collaborating with the leadership team to build a unified revenue engine across retail and digital.

This is a rare opportunity to build the creative and digital foundation for a category-defining brand while directly impacting revenue, storytelling, and brand growth.

The ideal candidate is strategic enough to connect the dots and tactical enough to make it happen, combining creativity, data, and execution to accelerate one of the most exciting brands in modern wellness and longevity.