B2C Marketing Manager

Hi! We're Mercuryo, and we're on a mission to redefine finance by blending the best of traditional banking with the power of decentralized finance (DeFi). We believe everyone deserves seamless access to Web3 and traditional financial services, so we're building the platform that makes it real: one that simplifies crypto and integrates it into the broader financial ecosystem. Since launching in 2018, we've grown into a recognized force in the industry, named one of Europe's Fastest-Growing Startups 2025 by Sifted and awarded Best Crypto On-Ramp & Payments Solution 2025 by Cryptonomist. We've partnered with leading brands including Visa, Mastercard, MetaMask, Trust Wallet, Ledger, and Jupiter, powering over 200 products and collaborating directly with major ecosystems like Solana, Consensys, and BNB Chain. Why Mercuryo? Industry Impact Join us at a pivotal moment where AI, blockchain, and payments are converging. You'll help shape how the next generation of financial infrastructure reaches millions of users. Innovative Environment Collaborate with more than 300 talented professionals from diverse backgrounds including banking, SaaS, and Web3, all united in delivering outstanding user experiences at the intersection of AI and decentralized finance. Growth and Learning Our expanding network of 200+ B2B partnerships, a user base of over 7 million, and our push into emerging categories like AI-powered products mean there's always room to grow your skills, tackle new challenges, and push boundaries. Flexible Culture We're remote-first, celebrating diversity across 30 countries. At Mercuryo, you'll be empowered to take ownership of your work, spark creativity, and shape how we move forward together. About The Role We're looking for a B2C Marketing Manager who can operate across the full marketing stack, from acquisition and lifecycle to positioning and GTMs, in a space that's evolving fast. The financial infrastructure landscape is being reshaped by AI and new payment paradigms, and we are looking for someone who doesn't just understand these trends but knows how to market at the edge of them. Every project you lead will directly influence our revenue, product adoption, and how users discover and engage with the future of payments. Your Role

• Design and execute the end-to-end B2C marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services.
• Execute GTM plans for new features and product lines that drive adoption and engagement, including categories that may be entirely new to the market.
• Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation, leveraging AI tools to improve personalization and targeting at scale.
• Develop and maintain a marketing calendar covering product launches, seasonal moments, and always-on lifecycle flows.
• Lead email and lifecycle marketing from execution and automation setup to creative, deliverability, and continuous iteration.
• Collaborate with stakeholders across Product, Sales, and Partnerships to shape campaigns that meet business requirements and maximize impact.
• Analyze performance across channels, present findings, and recommend next steps grounded in data, comfortable using AI-powered analytics and attribution tools.
• Track competitor positioning and market trends, especially of AI and crypto payments, to refine our messaging and identify new opportunities.

What We're Looking For

• 5+ years in B2C marketing within crypto, fintech, or AI-native companies.
• GTM experience expanding consumer products into new regions or languages.
• Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
• Proven experience running GTM strategies and coordinating across different stakeholders.
• Strong analytical skills and comfort working with product and data teams to uncover insights.
• Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage.
• A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.

Nice to Have

• Experience marketing AI-powered products.
• Experience in the US market.
• Social media knowledge across Web3 channels: Telegram, X, Discord, etc.

What We Offer

• Competitive market rate salary and performance-based incentives.
• 22 days annual leave with an additional 6 company days, plus bank holidays.
• Comprehensive health insurance plans.
• Extensive benefits program.
• Flexible work schedule and remote work options.
• Modern offices and co-working spaces across 6 countries.
• Working equipment.
• Professional development and training opportunities.
• Opportunity to shape the initiatives you're working on.
• Diverse and friendly team.
• We are open-minded to new ideas.

Join Us! If you're excited about what happens when AI, crypto, and payments infrastructure collide — and you want to market products that are defining an entirely new category — Mercuryo is the place to do it. Mercuryo is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to providing employees with a work environment that is progressive and open-minded. Our employment philosophy is to hire the best people and empower them to do the best work of their lives. Employment decisions are based on business needs and individual merit, without regard to race, colour, religion, ethnicity, sexual orientation, nationality, marital status, gender, age, disability, veteran status, or any other characteristic protected by law. Mercuryo is also committed to providing reasonable accommodations during the application process for qualified individuals with disabilities. If you require assistance to complete your application, please contact our Talent Team.