Marketing Analytics & Automation Manager

About Mentalyc: 

Mentalyc is a platform for improving the work of mental health specialists with tools such as an AI-assisted note taker. We’re building a future where therapy is measurable, effective, and radically transformed. We are highly content-driven, with SEO as a key marketing strategy. We are looking for an experienced, senior content lead who can become the hub for all things written and filmed.

What we offer:

• Visionary Leadership: Ambitious founders dedicated to transforming therapy and reducing global suffering.
• Meritocratic Autonomy: Full freedom to choose your working style—judged solely by your results.
• Rapid Career Growth: Exceptional ownership and intellectually stimulating challenges tailored for high performers.
• Bootstrapped & Profitable: Sustainably successful, revenue-driven growth without investor dependence.
• Pioneering Innovation: First-ever projects leveraging complex data to redefine the future of mental healthcare.

Responsibilities

• Build and maintain marketing dashboards (SEO, funnel conversion, adoption, CAC/LTV).
• Set up and manage automations (n8n, Zapier, agents) to streamline workflows.
• Ensure accurate event tracking and data pipelines (UTMs, GA4, Looker, CRM).
• Partner with SEO, Content, Growth, and PMM to provide insights and enable experiments.
• Deploy and integrate AI tools into marketing workflows.
• Deliver clear, actionable reports for the Head of Marketing and leadership.

Requirements

• 3+ years in Marketing Analytics, BI, RevOps, or Marketing Ops in SaaS.
• Strong SQL and Python skills (comfortable writing queries/scripts).
• Hands-on experience with automation tools (n8n, Zapier, Make) and CRM/analytics platforms.
• Strong analytical mindset; fluent in CAC, LTV, funnel metrics, attribution.
• Curiosity and drive to experiment with AI and automation to save time and scale impact.

Success Metrics

• Accuracy and reliability of dashboards.
• % of workflows automated vs. manual.
• Time saved for the marketing team.
• Quality and adoption of insights across SEO, growth, and PMM.

Why Join Us

• Shape the foundation of marketing analytics & ops in a fast-scaling SaaS.
• Work with a high-impact marketing team (content, SEO, growth, PMM, creative).
• Direct influence on company growth through smarter data and automation.