Digital Marketing Assistant /Social Media Manager

Role DescriptionAs a Digital Marketing Assistant / Social Media Manager, you will support the planning, execution, and optimization of digital marketing campaigns across various online platforms. You will help build brand awareness, engage target audiences, and drive online growth through content creation, campaign management, and performance analysis.Your responsibilities include managing social media accounts, creating and scheduling content, monitoring engagement, and responding to audience interactions. You will assist in developing digital marketing strategies across platforms such as Instagram, LinkedIn, Facebook, TikTok, and others depending on business needs.You will analyze campaign performance using digital analytics tools, track key metrics such as reach, engagement, conversion, and audience growth, and provide insights to improve marketing effectiveness. The role also involves supporting SEO activities, email marketing campaigns, paid advertising initiatives, and content development.You will collaborate with design, content, product, and business teams to ensure consistent brand messaging and effective campaign execution. This position requires creativity, strong communication skills, and an understanding of digital marketing trends and audience behavior.Qualifications

• Strong understanding of digital marketing principles and social media platforms
• Knowledge of content creation, content planning, and social media management tools
• Ability to develop and execute social media strategies and campaigns
• Familiarity with analytics tools such as Google Analytics and platform insights
• Understanding of SEO principles, keyword research, and online visibility strategies
• Ability to create engaging written and visual content for different audiences
• Strong analytical skills to interpret data and optimize campaign performance
• Familiarity with paid advertising platforms (e.g., Meta Ads, Google Ads) is an advantage
• Strong communication, creativity, and storytelling skills
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment
• Knowledge of branding, audience targeting, and digital engagement strategies
• Ability to collaborate with designers, marketers, and cross-functional teams
• Strong attention to detail and consistency in brand messaging
• Familiarity with scheduling tools and content management systems
• Passion for digital trends, social media culture, and online engagement strategies