Digital Lead Generation Manager

Location: Remote / UAE / Portugal/UK - Option to relocate to Dubai post Probation Period Company: Kompetenza Department: Marketing & Sales Reports To: Sales Director About Kompetenza Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services. We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies. Role Overview We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy, utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns. This is an exciting opportunity to build a lead generation engine from the ground up, working with advanced AI-driven solutions, digital marketing techniques, and sales automation. The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems, and will be hands-on in designing and executing scalable lead acquisition strategies. Key Responsibilities

• Lead Generation Strategy & Execution
• Design and implement a scalable lead generation system to acquire customers in multiple regions
• Develop and manage multi-channel campaigns, leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting
• Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach
• Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies
• CRM & Marketing Automation Infrastructure
• Build and maintain a lead management system within Salesforce CRM, ensuring data is structured for automation and conversion tracking
• Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns
• Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting
• Digital Marketing & SEO Optimization
• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition
• Optimize website landing pages and content strategy for lead conversion
• Manage and improve LinkedIn marketing campaigns, including outreach and sponsored ads
• Track key lead generation KPIs, ensuring performance optimization and ROI maximization
• Data-Driven Optimization & Analytics
• Implement lead scoring and segmentation models to identify high-converting prospects
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies
• Use AI-powered analytics and automation to continuously optimize lead generation efforts
• Collaboration & Leadership
• Work closely with the sales team to align lead generation strategies with revenue goals
• Coordinate with content marketers and designers to create compelling assets that drive engagement
• Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients

Requirementskey RequirementsMust-Have Skills & Experience ✔ 3**+ years of experience in lead generation, digital marketing, or demand generation.** ✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar). ✔ Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation. ✔ Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization. ✔ Expertise in data-driven marketing, campaign performance tracking, and conversion optimization. ✔ Strong understanding of B2B sales funnels and outbound/inbound lead generation. Soft Skills & Personality Traits ✔ Strategic thinker with a data-driven mindset. ✔ Proactive and hands-on - able to build processes from scratch. ✔ Excellent project management and execution skills. ✔ Strong communication and stakeholder management skills. BenefitsWhy Join Kompetenza? ✅ Build a lead generation machine from the ground up - an exciting opportunity to create a scalable system. ✅ Work with cutting-edge AI and automation tools to optimize sales outreach. ✅ High earning potential - competitive salary with performance-based commission. ✅ Remote work flexibility with a global team.