Influencer Lead - Wellness Brand | Fully Remote | £60,000–£70,000 DOE
We're partnering with a fast-growing health and wellness brand that's disrupting personalised nutrition. Having scaled rapidly since launch, they're now investing significantly in influencer marketing as a core growth lever = and are looking for an Influencer Manager to take ownership of execution and drive real, measurable performance.
This is a brilliant opportunity for an influencer specialist who thrives working autonomously, loves a performance-driven remit, and wants to be part of a business scaling at real pace.
Key Responsibilities
- Take full ownership of executing the UK influencer strategy across all major platforms
- Manage a significant UK influencer budget, scaling from six figures monthly towards £1M+
- Identify, negotiate and manage relationships with a strong pipeline of relevant creators
- Track and report on campaign performance against clear conversion and ROI-based KPIs
- Work closely with the fractional Head of Influencer, who'll provide oversight and support while you drive day-to-day execution
- Continuously optimise activity based on performance data rather than reach/awareness metrics
Skills & Experience
- Proven influencer marketing experience, ideally brand side in the wellness/D2C/subscription space
- Strong existing network within health, wellness, or longevity spaces
- Comfortable managing large budgets and being accountable for ROI
- Subscription or membership-model experience is a plus
- Confident working independently with minimal day-to-day oversight
Personal Attributes
- Self-starter who thrives with autonomy
- Commercially minded and performance-obsessed
- Comfortable being the sole influencer hire on the UK team
- Able to move at pace and start quickly
If you would like a confidential chat about this role, please email me on maddy.worger@majorplayers.co.uk
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