Job Title: Creative Strategy Lead @ High-Growth Consumer App
Location: Remote (UK)
Job Type: Full-Time, Permanent
Salary: £70,000 - £90,000 DOE, plus bonus
A fast-growing, founder-led consumer app is looking for a Creative Strategy Lead to build and own their entire paid creative function from the ground up.
The business has already proven its paid acquisition engine, investing six figures a month into Meta and TikTok profitably. With strong organic traction and a loyal user base, they're now looking for someone to bring structure, strategy and scale to their creative output as they push toward their next stage of growth.
This is a rare opportunity to be the first dedicated creative hire, working directly with the founders to build the systems, testing frameworks and team that will power the next phase of acquisition. You'll own everything from customer insight and creative strategy through to production, testing and iteration.
If you love owning a creative function end-to-end, thrive on data-informed creative decisions, and want real influence in a founder-led business with genuine purpose, this is a standout opportunity.
Key Responsibilities
- Own the full paid-creative pipeline: strategy, hypotheses, briefing, production management and iterative learning loops
- Build a structured creative testing roadmap so the team is consistently learning what's working, what isn't, and what to test next
- Develop deep customer understanding through research, reviews, comments, surveys and performance data
- Work closely with the media buying function to analyse performance and shape what to iterate, scale or test next
- Write sharp, actionable briefs for creators, editors and designers
- Hire and manage a team of creators, editors and designers, raising the bar on execution
- Build out the creative function's systems and processes from scratch
Skills & Experience Required
- 7+ years' experience in performance creative
- Experience within consumer subscription mobile apps highly preferred
- Proven track record building and running a high-volume paid creative engine, from strategy through to production and iteration
- Strong operating ability, able to build systems for briefing, production, asset tracking and feedback loops
- People management experience, including hiring and developing creative talent
- Strong paid performance fluency, comfortable challenging assumptions using data
- Excellent creative taste across short-form video, creator-led content and native paid social formats
Why Apply?
- Be the first dedicated creative hire and build the function from the ground up
- Direct, close collaboration with the founders
- Genuine ownership and autonomy in a fast-paced, founder-led environment
- Join a profitable, high-growth business with a clear path to scale
- Be part of a category-defining brand with real purpose and impact
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
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