Media Strategist

About Us

At Madden, we're not your typical marketing agency. We're a full-service destination marketing agency that blends tech-savvy know-how with creative flair to help destinations shine.

Innovation? Check. Data-driven strategies? Double check. A passion for storytelling that brings destinations to life? Oh yeah, we've got that too.

We're constantly evolving to meet the needs of our tourism partners, driven by performance and aligned with their goals. With Madden's Agile approach, we flex and adapt to connect our clients with travelers, groups, and event planners, creating campaigns that don't just reach people-they inspire action.

We offer the whole shebang: full-agency services and omni-channel solutions. By combining research-backed insights, captivating storytelling, and strategically executed campaigns, we deliver results that move the needle (and then some).

About You

You're a digital marketer with a solid track record in media management. Google Ads, Facebook Ads, and programmatic platforms? You know your way around them. Maybe you've even dabbled in OOH, print, or broadcast buys. But what really sets you apart? Your curiosity and drive. You're not just keeping up with the ever-changing media landscape-you're eager to navigate it, experiment with it, and find new ways to make it work for our clients.

Marketing fascinates you. Why do some campaigns stick while others fall flat? How do audiences engage, and what makes them take action? You love diving into the details, optimizing for performance, and uncovering insights that push campaigns to the next level. And lucky for you, you'll be surrounded by a team that's just as nerdy about marketing as you are.

About the Job

A great digital media campaign doesn't happen by accident-it's all about reaching the right person, at the right time, with the right message. That's where you come in.

Madden is looking for a Media Strategist to help execute high-performing, omni-channel campaigns for clients across the country. You'll be part of a remote team of tourism marketing pros, working closely with internal teams and clients to make sure campaigns are set up for success, optimized for performance, and delivering real results.

This is a role for someone who's equally comfortable working independently and collaborating with a team. You know how to take feedback and turn it into better work, and you're eager to keep growing as a well-rounded marketer. Day to day, you'll be launching and optimizing campaigns, analyzing performance, and sharing insights that shape future strategies.

What You'll Be Doing

• Owning paid media strategies that deliver on campaign objectives and KPIs
• Conducting competitive and industry research to implement best practices for campaign success
• Collaborating with internal and client teams to align campaign strategy with marketing goals
• Managing campaign setup, reporting, and strategy updates with account leads
• Monitoring and optimizing campaign budgets across platforms to maximize return on investment
• Tackling complex marketing challenges and turning them into smart, efficient solutions
• Maintaining a sharp eye for detail and ensuring high-quality execution

What You Need to Succeed

• 3+ years of paid media experience (in-house or agency)
• Strong communication skills and a collaborative, positive attitude
• Ability to manage multiple projects, prioritize tasks, and meet deadlines
• Hands-on experience launching, optimizing, and scaling paid campaigns (Google Ads, Facebook Ads, and Google Analytics are a must)
• A love for spreadsheets (we use Google Sheets, but if you're an Excel pro, you'll do just fine)
• Passion for turning data into meaningful insights for internal teams and clients
• Top-notch organizational skills and the ability to juggle multiple campaigns at once
• Travel and tourism experience is a plus, but not required

What You'll Get from Us

We see your success as our success. When you join our team, you'll get:

• Opportunities to grow your skillset through training, new challenges, and learning experiences.
• A team that's got your back and is ready to help you thrive.
• A workplace culture that values intelligence, ambition, authenticity, and a willingness to learn.
• No hoops to jump through about degrees or specific experience-we care about what you can do and what you bring to the table.

Don't Meet Every Requirement?

That's okay! At Madden, we believe diverse backgrounds, perspectives, and experiences make us stronger. If this role excites you but your skillset doesn't line up perfectly with the qualifications above, we still want to hear from you. Who knows-you might bring something to the table we didn't even know we needed.

About the Interview Process

We like to keep it simple and transparent. Here's what the process may look like:

Round 1: A friendly chat with our Recruiter to get to know you and share more about the role.

Round 2: An interview with some of the awesome teammates you'll collaborate with.

Round 3: A conversation with the Team Lead(s) to dive deeper into the role and team fit.

Note: Depending on the position, there might be a small assignment along the way to showcase your skills and creativity. Don't worry-we'll let you know in advance!

_Heads up: At this time, we do not offer Visa sponsorship or relocation services._Madden Media is an Equal Opportunity Employer. #LI-REMOTE