Content & Community Operator (Part-Time, Contractor)

About Lyons Leather Co.

Lyons Leather Co. is built on a simple idea: fewer, better things.

We design thoughtfully made leather bags for aspiring minimalists—people who want to go light, feel good, and live simply.

We’re a fast-growing DTC brand with a strong creative foundation and are now focused on building a repeatable, scalable content engine that fuels paid ads, email, and community.

The Role

We’re looking for a Content & Community Operator to own the execution of our content system.

This is a high-impact, execution-focused role responsible for making sure:

• the right content gets created
• creators stay on track
• assets are organized and usable
• content is distributed across channels

You will work directly with the founder and collaborate with our paid ads and email teams.

What You’ll OwnContent Engine (Core Responsibility)

• Manage our weekly content system (Notion-based)
• Coordinate content production across: UGC creators; internal content (including founder)
• Assign and follow up on creator deliverables
• Organize all assets (Drive)
• Tag and categorize content for reuse across: paid ads, email, social, PDP

Creator Management

• Manage a small bench of UGC creators (3–5)
• Send clear briefs based on weekly priorities
• Ensure timely delivery of content
• Maintain quality and consistency with brand guidelines

Social Media Execution

• Build and maintain a weekly content calendar
• Post consistently across:
• Instagram
• TikTok
• YouTube
• Pinterest
• Write simple, on-brand captions

Affiliate Program Support

• Grow our Affiliate Program as a strategic part of our marketing strategy
• Review and approve new affiliate applications
• Send 2–4 communications per month:
• what’s working
• campaign direction
• announcements
• Support activation of top-performing affiliates

Community Management

• Moderate Facebook Group
• maintain tone and quality
• post announcements as needed
• respond to comments & DMs (Instagram, TikTok, YouTube)

Cross-Team Coordination

• Share organic content wins with paid ads team (VIDEN)
• Ensure email team has access to relevant content
• Help maintain a smooth content feedback loop

Creative Review & Quality Control

• Review creative from agencies and creators to ensure:
• brand alignment
• product accuracy (fit, usage, strap orientation, etc.)
• clarity and usability across channels
• Flag:
• off-brand content
• incorrect product usage
• low-quality or unusable assets
• Ensure content aligns with our core angles (what fits, lifestyle, strap fit, etc.)

👉 This role is not responsible for creative strategy, testing decisions, but serves as a quality and consistency filter across all content.

What Success Looks Like

• Content is consistently produced every week (no gaps)
• Creators deliver on time with minimal follow-up
• Assets are easy to find, organized, and reusable
• Social posting is consistent and on-brand
• Affiliates are engaged and receiving regular communication
• Creative across channels is clean, on-brand, and usable

Who You Are

• You're passionate about our mission and products (for real)
• You are a self-starter
• You know when to use AI for efficiency, not to replace creativity or thinking
• Highly organized and detail-oriented
• Proactive and reliable (you don’t need to be chased)
• Comfortable managing multiple moving pieces
• Clear communicator (especially async)
• Experience in DTC/ecommerce preferred
• Experience working with small, lean teams where there is no room for error
• Experience working with creators or social media required

What This Role Is NOT

• Not a strategy role
• Not a paid ads role
• A put everything into AI and get robotic copy, creative and content role - you must demonstrate familiarity and understanding of our brand without AI.

This is an execution + operations role.

Compensation & Structure

• Part-time contractor
• 15–25 hours per week

Compensation:

• $25–$40/hour depending on experience
• OR
• $2,000–$3,500/month retainer

Optional Performance Bonus

• Monthly bonus tied to:
• content consistency (weekly output met)
• creator delivery reliability
• affiliate engagement (emails sent, activity)

How to Apply

Please do not use AI to write your introduction note:

• A brief introduction, why you want to work at Lyons Leather Co.
• Relevant experience (especially with content, creators, or DTC brands)
• Examples of systems or workflows you’ve managed
• Links to brands you’ve worked with (if applicable)
• Examples of content you've created
• KPIs you've achieved