Senior Specialist, Marketing Automation & Campaigns

About Lumenalta

At Lumenalta, we build AI-first software solutions that deliver big business impact. Since 2000, we’ve partnered with visionary leaders to reinvent businesses and build industry-defining technology. We invert the traditional consulting model—deploying small, senior groups of engineers, designers, and product owners to co-create solutions and build lasting capabilities. Born from tech—not consulting—we reject bloated staffing and outdated playbooks. Our elite professionals are empowered by a culture rooted in freedom, mastery, and purpose, and supported by AI systems that replace manual, low-leverage work. This lets us move faster, focus on what truly matters, and deliver outcomes with transparency and care. Whether building new products, modernizing systems, or accelerating digital transformation, Lumenalta creates the conditions for innovation—and delivers results.

About the Role

We’re hiring a hands-on Senior Specialist to own end-to-end digital campaigns, from strategy and build to launch, optimization, and reporting. Paid search, LinkedIn, and email are key channels, but you’ll treat them as part of a broader multi-channel playbook to drive ABM programs and brand awareness.

The ideal candidate is resourceful, data-driven, and creative — someone who thrives on experimenting, iterating quickly, and finding smart solutions to challenges.

Key Responsibilities

• Execute campaigns targeting Tier 1–3 accounts in close collaboration with sales.
• Manage paid ads, LinkedIn Matched Audiences, and persona-based email nurtures.
• Connect campaign activity to the CRM and modern ABM tools to ensure account engagement is tracked, visible, and actionable.
• Monitor and analyze account-level engagement data to inform sales outreach and optimize follow-up.
• Craft target account lists and segment by ideal customer personas per campaign.
• Build, launch, and optimize paid campaigns on LinkedIn Ads and Google Search.
• Manage targeting, bidding, copy, and creative testing.
• Track spend and performance against budget.
• Create segmented email campaigns for ABM nurture, brand awareness, and lead conversion.
• Manage workflows, personalization, and A/B testing in Salesforce Marketing Cloud/Pardot.
• Partner with content/design to ensure assets align with campaign goals.
• Monitor performance and make in-platform optimizations.
• Report on campaign performance, including CTR, CPL, conversion rates, and account engagement.
• Provide recommendations to improve ROI and inform future strategy.
• Execute campaigns to elevate brand visibility in target industries.
• Support amplification of content and thought leadership through paid and email channels.

What You Bring

• 3–5 years of experience in B2B digital marketing, demand generation, or ABM execution.
• Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud).
• Strong skills in campaign setup, targeting, optimization, and reporting.
• Familiarity with ABM principles and working with sales to align on target accounts.
• Comfortable analyzing performance data and making data-driven recommendations.
• Highly organized with excellent attention to detail.

Bonus If You Have

• Experience in consulting or technology services marketing.
• Knowledge of financial services, logistics, or TMT industries.
• Exposure to Salesforce, Clay, DemandBase/6Sense, or LinkedIn Matched Audiences.