Demand Generation Manager

Lumana is on a mission to empower organizations by unlocking the value of their visual data — not just record the world, but to actually understand it and extract meaningful insights. Our AI video security platform delivers unmatched visibility and control, helping customers enhance security and safety, streamline operations, and respond instantly when it matters most.

Founded in 2021, we are backed by tier-one Silicon Valley investors with deep team expertise in AI, computer vision, and machine learning. We are one of the fastest-growing video security companies and recently raised the largest Series A within our industry. We’ve built the most intelligent video security solution on the market — one that sees what matters, acts fast, and prevents what used to be inevitable.

At Lumana, teams are small, dynamic, and trusted to lead. We think big, move fast, and execute like owners — because we are. Your impact here won’t be filtered. It will be visible, lasting, and real.

Position Description

The Demand Generation Manager will be responsible for building and owning our growth strategy from the ground up, driving awareness and customer acquisition across enterprise sectors including education, government, manufacturing, hospitality, healthcare, and retail.

This leader will design and execute data-driven marketing campaigns and growth experiments that deliver measurable impact against ambitious pipeline targets. This role is perfect for someone eager to make a meaningful impact by combining technical skills, strategic thinking, and creativity to drive rapid growth in the emerging AI video security market.

This leader will be a key connector across the organization, leveraging analytics and user insights to identify opportunities, implement solutions, and iterate quickly. We’re seeking someone ready to roll up their sleeves, do what it takes to win, and pioneer new approaches in B2B enterprise growth.

Location & Travel

Remote - U.S. May include some travel for customer visits, events, and field engagement.

Responsibilities

• Own the Demand Generation Strategy: Design, execute, and optimize full-funnel growth strategies to drive user acquisition, activation, retention, and revenue.
• Manage Paid Advertising: Build, optimize, and scale paid acquisition channels (SEM, social, display, and other digital platforms) to drive qualified leads and pipeline.
• Influence Brand Awareness & Demand Generation: Contribute to top-of-funnel efforts—website optimization, SEO, email marketing, content, landing pages, webinars, events, and more.
• Refine Outbound Strategy: Partner with sales and marketing to develop outbound campaigns that generate high-quality leads and improve sales effectiveness.
• Design & Run Growth Experiments: Identify growth levers, test hypotheses, run experiments, analyze data, and iterate to drive efficient pipeline growth.
• Optimize the Customer Journey: Analyze the customer lifecycle to pinpoint optimization opportunities and boost conversions at each stage.
• Collaborate Cross-Functionally: Work with product, engineering, and sales to turn insights into impactful features, campaigns, and experiments.
• Build & Maintain Marketing Infrastructure: Select, integrate, and manage marketing tools (automation, analytics, CRM, attribution, SEO, etc.).
• Champion a Data-Driven Culture: Conduct thorough analysis and communicate actionable insights to leadership through clear, concise reporting.
• Stay Ahead of Trends: Keep up with emerging platforms, tools, and best practices to maintain a cutting-edge growth strategy.
• Perform other duties as assigned by management to meet business needs or support team objectives.

We don’t do cookie-cutter. If you’ve got the grit, the drive, and the track record—especially in security or AI—we want to hear from you. Even if you don’t check every box, let’s talk.

QualificationsMust Have

• 3+ years of growth marketing leadership experience in B2B SaaS, ideally with exposure to enterprise sales and technology/security products.
• A mindset of extreme ownership and high accountability—you move fast, communicate clearly, and take full responsibility for outcomes.
• Proven success managing paid media campaigns across multiple platforms with measurable ROI.
• Hands-on experience with marketing automation, CRM systems, and analytics tools.
• Familiarity with reporting, dashboards, and light scripting/querying (e.g., SQL, Python) is a plus.
• Demonstrated ability to run and scale growth experiments with measurable results.
• Comfort in a fast-paced, startup environment—adaptable and focused on high-priority outcomes.
• Strong communication skills, with the ability to turn complex insights into clear recommendations.
• Analytical thinking, with a passion for using data to inform and drive decisions.

Nice to Have

• Experience in AI, computer vision, or security technology
• Previous experience as an early growth hire at a startup
• Familiarity with ABM (Account-Based Marketing) strategies for enterprise
• Exposure to physical security or enterprise safety markets

✍️ Lumana Hiring Philosophy

• We spend a lot of time building best-in-class products since we believe a highly differentiated product is easier to sell.
• We aim to provide both product & industry expertise whenever we interact with prospects and customers.
• We strongly believe that small teams with very talented people (and the right work environment) deliver much better performance than teams with large headcount. We hire and compensate accordingly.
• We value a strong sense of ownership, principled thinking over experience, and thoughtful communication.

Our Interview Process

We keep it focused and respectful of your time—our typical process includes:

• A 60-minute conversation with our Talent Team to learn more about your background and share what we're building
• A 60-minute interview with our VP of Marketing to dive into your experience, approach, and fit with our team
• A 60-minute session with our Executive Leadership to align on vision, values, and how you'd contribute to the future of Lumana

Curious who you'd be working with? Meet the Leader →

✨ What We Offer

We believe great talent deserves great support. Here’s how we invest in you:

• Competitive Pay: Strong base salary + uncapped commission
• Equity & Upside: Own a piece of what you're building
• Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin
• Remote-First Flexibility: Work from where you're most effective, with teammates around the globe
• Product Influence: Your voice matters—sales feedback directly shapes our roadmap

For U.S.-Based Employees

• Health & Wellness: Comprehensive medical, dental, and vision coverage
• Time Off: 15 days PTO, paid holidays, and sick leave
• Financial: 401(k) with employer match, equity in a fast-growing startup
• Remote-Friendly: Flexible hybrid/remote work arrangements depending on role
• Parental Leave: Paid parental leave for new parents
• Work Setup: Home office stipend and top-tier equipment provided

Lumana is an equal opportunity employer

We are committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis protected by law.

Recruitment Fraud Alert: All Lumana hiring communications come from @lumana.ai — we never ask for payment or personal banking info.

Recruiters & Agencies: Lumana does not accept unsolicited resumes from agencies without a signed agreement and will not pay related fees.

Compensation Range: $130K - $190K