Head of Marketing (Enterprise SaaS)

Job Title: Head of Marketing (Enterprise SaaS)

Position Overview

We are seeking a high-octane marketing leader to transform our marketing function into a scalable, enterprise-grade revenue engine. Having established a strong Product-Market Fit within the Grocery and Retail Tech space, we are now entering an aggressive scale-up phase. Your mission is to refine our brand narrative for the Enterprise market, dominate high-intent digital channels, and build a world-class demand generation machine that targets the world’s largest retailers.

The Role

As the Head of Marketing, you will be a "Growth Architect." You will be responsible for moving the company beyond early-stage tactics into a sophisticated B2B motion. You will lead the transition from broad digital outreach to a focused, Account-Based Marketing (ABM) approach, ensuring our complex technical platform is positioned as the "must-have" solution for modern retail executives.

You Are:

• A “Complexity Crusher”: You can take a multi-faceted digital commerce platform and distill it into a clean, crisp value proposition that resonates with C-level retail executives.
• An Enterprise Navigator: You understand that "Upmarket" requires a different playbook—focusing on trust, authority, and ROI rather than high-volume consumer clicks.
• A Lead Gen Architect: You have a proven track record of building multi-channel inbound funnels across LinkedIn, Google, and emerging AI-driven search engines (GEO).
• A MarTech & AI Enthusiast: You stay ahead of AI developments to optimize the content lifecycle, lead scoring, and operational efficiency.
• A Strategic Operationalist: You don’t just "run campaigns"; you build systems that align Marketing and Sales to hit aggressive growth targets.

Core Responsibilities:

• Brand Evolution & Messaging: Lead the strategic refinement of our market positioning and digital presence to ensure we signal enterprise scale and AI-leadership to the global retail market.
• Full-Funnel Demand Generation: Develop and execute a sophisticated inbound strategy that prioritizes lead quality over quantity, leveraging ABM, paid social, and organic search.
• Strategic Field Marketing: Oversee our presence at industry trade shows and events, utilizing a data-driven approach to maximize lead capture and post-event conversion.
• Sales & Partner Enablement: Build a library of high-impact sales assets (Business Case decks, ROI calculators) and provide marketing support for our key strategic partnerships.
• Product Marketing: Act as the primary bridge between the market and our product team, ensuring our roadmap and messaging align with the evolving needs of enterprise buyers.
• Data-Driven Leadership: Construct ROI models, forecast the financial impact of marketing initiatives, and present performance metrics to the Executive Team and Board.

Qualifications & Requirements:

• Experience: 5+ years of marketing experience, with a significant portion in a B2B SaaS leadership role during a high-growth scale-up phase.
• Strategic Background: A strong background in Product Marketing is a significant plus. We need a leader who can deeply understand our product’s technical capabilities and translate them into compelling, high-impact value propositions.
• Enterprise Expertise: Proven success in "moving upmarket" and selling complex technical solutions to large-scale organizations.
• Domain Knowledge: Experience in Retail Tech, E-commerce, or Supply Chain software is highly preferred.
• Technical Proficiency: Advanced hands-on experience with the modern growth stack (Salesforce/HubSpot, LinkedIn Campaign Manager, Intent Data tools like 6sense/Bombora, and Google Analytics).
• Communication: Exceptional writing and presentation skills with a propensity for creating "clean and crisp" messaging.