Head of Global Marketing

About the Role

We are a fast-growing global technology company reshaping the future of warehouse automation and intelligent logistics. With rapid expansion in North America, we are looking for a Global Head of Marketing who can elevate our brand, build a high-performance marketing engine, and deeply connect our solutions with key enterprise customers across industries such as 3PL, retail, apparel, e-commerce, pharmaceuticals, and manufacturing.

This is a strategic leadership role for someone who understands B2B enterprise cycles, complex hardware–software solutions, and ABM-driven growth. You will lead global marketing strategy, own brand positioning, and work closely with Sales, Product, and Solutions teams to build a pipeline that directly impacts revenue.

Core Requirements

1. Global Marketing Strategy & Leadership

• Own global marketing vision, strategy, and execution for North America and key international markets.

• Build and mentor a world-class marketing team covering industry marketing, product marketing, ABM, content, field marketing, and digital.

2. ABM & Enterprise Growth

• Design multi-tier 1:1 / 1:few / 1:many ABM programs targeting strategic accounts (e.g., top 3PLs, major retailers, global manufacturers).

• Partner with Sales to build account plans, influence deal cycles, and drive qualified pipeline.

3. Hardware + Software Product Marketing

• Develop value propositions for integrated hardware–software automation systems.

• Translate complex technological advantages into compelling narratives and industry-specific solutions.

4. Go-to-Market & Industry Positioning

• Lead GTM launches across solutions, verticals, and regions.

• Build competitive intelligence and strengthen positioning in the warehouse automation and robotics ecosystem.

5. Content & Demand Generation

• Oversee creation of high-impact assets: whitepapers, case studies, solution briefs, videos, webinars, industry insights, and customer stories.

• Drive measurable demand generation and nurture workflows through marketing automation tools (HubSpot / Marketo / Salesforce).

What You Bring

• 8+ years in B2B Marketing, ideally in automation, robotics, industrial tech, supply chain solutions, or enterprise SaaS.

• Proven ABM experience with measurable success influencing enterprise pipeline.

• Deep understanding of hardware + software solution marketing and long sales cycles.

• Experience working closely with Sales, Product, and Solutions teams in complex B2B organizations.

• Leadership experience building and scaling marketing teams across regions.

• Strong analytical skills with a data-driven mindset and understanding of MQL → SQL → Opportunity funnel mechanics.

• Excellent storytelling ability across technical and business audiences.