GA4 & GTM Specialist

Company:

Do you have a passion for web analytics and digital optimisation? Are you a talented Digital Analytics Specialist with experience in Google Tag Manager and Google Analytics 4? We are Liberandum Digital, a fast-growing digital analytics agency, and we are seeking a Digital Analyst to join our team. 

Here at Liberandum Digital, we are passionate about delivering exceptional results for our clients. We pride ourselves on our friendly, supportive and collaborative culture. We're a hard working team of committed individuals, who are passionate about enabling businesses to get the most out of their digital data. We're looking for someone who shares our values and is eager to contribute to our forward thinking team.

Responsibilities:

• Setting up and maintaining Google Analytics 4 and Google Tag Manager for our clients' websites.
• Analysing website data to identify areas for improvement and opportunities for growth.
• Creating customised reports, explorations and dashboards to track website performance.
• Collaborating with other team members to provide data-driven insights for website optimisation and user experience improvement.
• Working closely with web developers to implement tagging and data layers in Google Tag Manager, as well as API integrations where needed.
• Using event tracking, segmentation, and audiences to create detailed customer journey analysis leading to clearly actionable insights and recommendations.

Requirements:

• Experience in web analytics, with a strong focus on Google Analytics 4 and Google Tag Manager.
• Proven experience in analysing website data and providing insights to improve website performance.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to work independently and a keen eye for detail.
• Experience in working with data layers and API integrations.
• Experience using Google BigQuery and Looker Data Studio would be desirable.

While it would be desirable for someone to tick all the boxes, we are also happy to talk to anyone with a passion for web analytics and website optimisation, regardless of experience. 

We offer flexible working hours, so this role could be perfect if you need to fit work into school hours.

Location: Remote/Work from home