Digital Marketing Director (Remote - DC/MD/VA)

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for GovCIO. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice. Overview GovCIO is currently hiring for a Digital Marketing Director who will lead the strategy, execution, and optimization of digital marketing initiatives to drive brand awareness, demand and lead generation, and audience growth. This role oversees multi-channel digital programs, manages external relationships, and collaborates with cross-functional teams to ensure marketing efforts align with business objectives. This position will be fully remote within the MD/DC/VA area.Responsibilities

• Develop and own the end-to-end digital marketing strategy for sponsored editorial product launches, events and conferences
• Lead demand generation, digital advertising, SEO/SEM, and email marketing
• Oversee content distribution strategies
• Manage and optimize marketing technology stack (CMS, CRM, marketing automation, analytics, ad platforms, social listening/share of voice tools, e.g.)
• Analyze performance metrics, report on KPIs, and translate insights into action
• Own digital marketing budgets, forecasting, and ROI measurement
• Lead, mentor, and grow a team of digital marketers
• Collaborate with sales, creative, and executive leadership to ensurealignment between strategy and business goals
• Stay current on digital trends, platforms, and best practices

QualificationsRequired Skills and Experience

• Bachelor's degree in marketing, Communications, Business, or related field8-12 years (or commensurate experience)
• Proven experience driving demand generation and measurable growth through digital channels
• Strong expertise in analytics, attribution models, and performance optimization
• Knowledge and working experience with project management tools
• Expertise with marketing automation and paid media tools
• Excellent leadership, communication, and stakeholder management/oversight
• Experience working with external partners and guiding cross-functional teams
• Key Skills
• Strategic planning and execution
• Data-driven decision making
• Team leadership and development
• Budget management
• Cross-channel campaign integration What Success Looks Like
• Increased qualified program leads and event registration influenced by digital programs
• Improved conversion rates, engagement metrics, and customer acquisition
• Working with external SMEs, continue optimizing a well-integrated digital marketing ecosystem
• A motivated, high-performing digital marketing team

Preferred Skills And Experience

• Experience in the B2B, B2G, technology,or media space

This role is ideal for a strategic, analytical, and creative leader passionate about driving growth through digital innovation. Company Overview GovCIO is a team of transformers--people who are passionate about transforming government IT. Every day, we make a positive impact by delivering innovative IT services and solutions that improve how government agencies operate and serve our citizens. But we can't do it alone. We need great people to help us do great things - for our customers, our culture, and our ability to attract other great people. We are changing the face of government IT and building a workforce that fuels this mission. Are you ready to be a transformer? What You Can ExpectInterview & Hiring Process If you are selected to move forward through the process, here's what you can expect:

• During the Interview Process
• Virtual video interview conducted via video with the hiring manager and/or team
• Camera must be on
• A valid photo ID must be presented during each interview
• During the Hiring Process
• Enhanced Biometrics ID verification screening
• Background check, to include:
• Criminal history (past 7 years)
• Verification of your highest level of education
• Verification of your employment history (past 7 years), based on information provided in your application

Employee PerksBenefits At GovCIO, we consistently hear that meaningful work and a collaborative team environment are two of the top reasons our employees enjoy working here. In addition, our employees have access to a range of perks and benefits to support their personal and professional well-being, beyond the standard company offered health benefits, including:

• Employee Assistance Program (EAP)
• Corporate Discounts
• Learning & Development platform, to include certification preparation content
• Training, Education and Certification Assistance*
• Referral Bonus Program
• Internal Mobility Program
• Pet Insurance
• Flexible Work Environment
• Available to full-time employees

Our employees' unique talents and contributions are the driving force behind our success in supporting our customers, which ultimately fuels the success of our company. Join us and be a part of a culture that invests in its people and prioritizes continuous enhancement of the employee experience. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, disability, or status as a protected veteran. EOE, including disability/vets. Posted Pay Range The posted pay range, if referenced, reflects the range expected for this position at the commencement of employment, however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, education, experience, and internal equity. The total compensation package for this position may also include other compensation elements, to be discussed during the hiring process. If hired, employee will be in an "at-will position" and the GovCIO reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, GovCIO or individual department/team performance, and market factors. Posted Salary Range USD $125,000.00 - USD $135,000.00 /Yr. Submit a referral to this job (https://careers-govcio.icims.com/jobs/7602/digital-marketing-director-%28remote---dc-md-va%29/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834385473) Location US-Remote ID 2026-7602 Category Marketing/Communications/Media & Research Position Type Full-Time If you have questions about this posting, please contact support@lensa.com