Community & Marketing Lead

Legacy Parent Club & Community

Legacy Online School

About the Product

Legacy Parent Club & Community is a calm, expert-led support community designed to help parents feel confident in online learning, better understand their child’s behavior, and create a structured and peaceful home environment.

This is a strategic product directly impacting school retention, family LTV, and trust in our qualified educators — real, live human teachers, not AI.

We are looking for a strong hybrid professional who combines community leadership, performance marketing, and product thinking.

Key Responsibilities

 1. Strategy & Growth

— Develop a 3–6 month growth strategy for Parent Club

— Define and track core metrics: subscribers, retention, churn, ARPU, LTV

— Align Parent Club with overall school retention strategy

— Build a scalable model to grow from 50 to 500+ families

— Strengthen the brand DNA: calm, clarity, structure, support

 2. Marketing & Acquisition

— Design and optimize the funnel: webinar → landing page → subscription → renewal

— Launch and optimize paid advertising campaigns (Meta, YouTube, Google, etc.)

— Manage influencer collaborations

— Run A/B tests on offers, creatives, and landing pages

— Build data-driven decision-making using analytics tools (Google Analytics, CRM, etc.)

— Monitor and optimize unit economics

 3. Community & Content

— Develop and moderate Parent Community Chat

— Host and moderate live sessions and expert webinars

— Prepare session scripts and event structure

— Plan content across core annual themes (anxiety, behavior, ASD/ADHD, digital parenting, etc.)

— Oversee production of micro-tips, PDF guides, mini-courses

— Ensure high-quality visual presentation and calm brand aesthetics

 4. AI Integration

— Actively use ChatGPT and other LLM tools

— Apply AI for design, content structuring, analytics, and idea generation

— Build AI-driven workflows to improve speed and scalability

Requirements

— 3+ years of experience in marketing, EdTech, or community-driven products

— Proven experience scaling online communities

— Experience with subscription-based models

— Strong understanding of retention and LTV

— Experience managing and optimizing paid advertising

English Requirements

— Advanced or higher

— Confident spoken English

— Ability to host and moderate live sessions

Candidates without fluent spoken English will not be considered.

What We Expect

— Strategic thinking

— Strong communication skills

— High visual standards

— Ability to work with sensitive parent-related topics

— Ownership mindset and data-driven approach

Format

— Remote

— Full-time

— KPI-based compensation aligned with Parent Club growth