Account Based Marketing (ABM) Specialist

Us:

We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We’re authentic and believe in being true to ourselves. And we’re ambitious in our approach to doing things differently.

As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans.

Check us out here:

Managed Services | Who we are | Fluid Talent

Sound good to you?

Role:

Salary £50,000 to £55,000

We are seeking an Account-based Marketing (ABM) Senior Specialist to join our clients global Go-To-Market team as thry rapidly scale and optimize their Account Based Experience programs. You will work closely with regional, industry and product marketers, and sales to build, launch, and track highly personalized campaigns to drive demand and expansion in target accounts. Additionally, you will be responsible for providing account-level insights to internal stakeholders, including measuring engagement within target accounts, and identifying trends to help inform future campaign efforts.

You:

We are looking for someone with exensive B2B ABM experience who will:

· Design and execute innovative and creative, multi-touch ABM programs from concept through execution (i.e. strategy, timeline, budget, campaign development, and campaign measurement) that focus on demand generation and deal acceleration within our most strategic accounts to help achieve sales revenue goals.

· Deliver account research and analysis to drive ABM strategies as well as identify trends within target accounts.

· Align marketing and sales in building account profiles and buyer groups

· Develop and maintain a database of target accounts and contacts to ensure campaigns are targeted to the right people.

· Work closely with Content and Demand Gen team to update and leverage collaterals throughout the buyer journey.

· Collaborate with field marketing and multi-channel marketing teams to align ABM programs with other ongoing online/offline initiatives.

· Apply an experimental mindset to ABM campaigns to test, learn, and optimize.

· Measure, analyze, and report on program performance and impact of ABM efforts on a monthly, quarterly basis.

· Provide routine campaign and content audits for target accounts and for product line / industries.

· Program management for ABM campaigns.

The ideal candidate has:

· 3+ years of ABM/ABX experience or multi-channel B2B growth marketing experience with demonstrated success.

· Ability to understand account needs and business goals and build tactical marketing plans around those themes.

· Working knowledge of ABM tools such as Demandbase, Engagio, Terminus, RollWorks, Bombora, 6sense, Looker etc.

· Prior experience building, launching and reporting on campaigns using marketing and CRM solutions such as Marketo, Eloqua, Pardot or Salesforce (desired).

· Experience with marketing analytics and reporting tools such as PowerBI, Tableau, Google Data Studio, etc. is a plus.

· Deep knowledge of demand generation mix including email marketing, direct mail, social media, paid social and advertising, events and webinars.

· Motivated self-starter who has a can-do attitude, demonstrates high initiative and critical thinking, and thrives in complex fast-paced, results driven environments.

· Strong project management, time management, prioritization, and organizational skills.

· Excellent verbal and written communication skills.

· Strong influencing and relationship-building skills.

· Highly analytical with a focus on metrics and outcomes.

· Bachelor’s degree - Marketing or Business focus preferred.