AI Search Analyst

This is a 5 months contract with our client on remote(working PST hours).

Research on web pages, research in AI engines and Google on user questions and what content is being cited.Developing and executing Digital PR strategies:Cultivating high-quality citations and brand mentions: Proactively create a backlog of relevant opportunities for promotion from relevant publications and websites through engaging content creation and strategic outreach.

Online reputation management: Monitor online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation.

AI engine and search audits: Integrate optimization best practices into digital PR campaigns and content to improve online visibility.

Performance monitoring and reporting: Use digital analytics tools to track the effectiveness of campaigns, measure key performance indicators (KPIs), and refine strategies based on data-driven insights.

• Collaboration: Work closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives.
• Stay up-to-date with industry trends: Continuously monitor changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly.
• Strong communication skills: Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal/external communication.
• SEO knowledge: A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements.
• Analytical skills: Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies.
• Digital proficiency: Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies.
• Strategic thinking and planning: Capacity to develop and implement effective digital PR campaigns aligned with business goals.
• Relationship building and networking: Proven ability to build and maintain relationships with media, influencers, and other stakeholders.
• Project management skills: Ability to oversee projects from conception to completion, manage timelines, and meet deadlines.
• Crisis management skills: Ability to handle sensitive situations and manage brand reputation effectively under pressure.

Skills Required:

• Web research, familiarity with AI engines
• Partnerships messaging
• Affiliate marketing