Performance Marketer

Performance MarketerWhat You'll Do

• You'll use hands-on skills to build campaigns in Facebook Ads Manager, Google Ads and other platforms.
• You'll write ads, brief designers and analyse the results.
• You'll create experiments, test them weekly and work with other members of the Launcher Lab team to realise tangible results for our clients.
• Together, we'll measure performance metrics on things that drive the growth of our clients' businesses.

Compensation

• Competitive rates commensurate with experience
• 20 hours per week

About you

• You’re creative and analytical - you can write ads and analyse performance 
• Your decision-making is data-driven
• You're a fast worker with a keen attention to detail and a wide range of skills
• You’re a self-directed problem solver who figures things out 
• You deeply understand Facebook ads
• You know your way around spreadsheets and formulas and (bonus points) know how to code
• You're smart, you think differently and you care about getting things done
• If something is repetitive, you'll eliminate it, automate it, or delegate it
• You utilize AI tools to work more efficiently while keeping output quality high, but you don't over-rely on generative AI

Must-haves

• 3+ years in performance marketing; digital-focused
• "Adapt what is useful, reject what is useless, and add what is specifically your own"
• High attention to detail
• Excellent with sheets & data (Vlookups, if/then logic, and creating graphs and so on).
• You are based in a timezone +/- 2 or 3 hours from Melbourne, Australia. GMT +11
• Ability to work unsupervised & remote
• Personal or professional projects that you can point to and say "hey, I did this..."
• 20 hours per week availability
• Experience with creative strategy and copywriting
• Hands-on media buying experience
• Strong performance analysis skills
• Ability to iterate creative based on data

Nice to have

• Ability to automate tasks, reduce repetitive task and ensure no errors in your work
• Skilled in designing and executing scientific experiments
• Strong emphasis on rigorous data collection, analysis and maintaining scientific integrity
• Data manipulation, analysis & statistical understanding

In a typical week, you will have

• Shared insights from your latest ad experiments with our team
• Efficiently manage a project's workflow from start to finish
• Tested 30 new ad creative and shared the results with the team
• Automated a way to check for and prevent errors in your work

About the Team

• We're results-focused
• We're 100% remote
• We have minimal meetings and maximum focus time. We're adaptive to our clients' and employees' needs
• We make graphs go up and to the right
• We're a curious, fast-growing, creative and ambitious team who are eager to take our clients' digital advertising to the next level

About Launcher Lab

• Launcher Lab is built on creative velocity. We relentlessly experiment with unique methodologies and systems and leverage quantifiable methods to view marketing through a scientific lens. The result? An evidence-based approach that generates best-in-class results for our clients.
• We measure performance metrics on things that drive the growth of our clients' businesses, not vanity metrics on meaningless variables like likes, followers or impressions.
• We use scientific methods to understand what causes something and engineering-inspired methods of iteration to take something from theory to the real world.
• If you want an opportunity that isn't often available where you live, and you're smart, a fast learner and people always come to you to help solve their problems. This job might just be for you.
• We don't care where you live. As long as you can access a reliable internet connection and your time zone mostly overlaps with AEST, you're good.