Digital Marketing Analyst
Location: Remote (US)
Department: E-Commerce
Experience: 1–3 years
We’re partnering with a fast-growing consumer products business operating across major e-commerce marketplaces, with an established presence on Amazon and ambitious plans for further expansion.
The business is investing in its digital marketing capabilities, data and technology to support its next stage of growth. With a growing product portfolio and a lean, hands-on team, this is an exciting opportunity to join a scaling business and gain exposure across multiple digital marketing channels.
About the Role
We’re looking for a Digital Marketing Analyst to support performance marketing, external traffic and affiliate/creator initiatives across Amazon and other e-commerce channels. Reporting to the Digital Marketing Manager, you’ll play an important role in campaign optimisation, performance reporting and data analysis, helping the team understand what’s driving results and where there are opportunities to improve.
This is a great opportunity for someone early in their career who enjoys working with data, has an interest in e-commerce and wants to develop their experience across Amazon advertising, paid media, analytics and creator partnerships.
Key Responsibilities
Amazon Advertising & PPC
- Support the day-to-day management and optimisation of Sponsored Products, Sponsored Display and Sponsored Brands Video campaigns.
- Monitor campaign performance, including ACOS, TACOS and contribution margin.
- Identify performance trends, opportunities and issues to share with the wider team.
- Assist with campaign setup and tracking for new product launches.
Reporting & Analytics
- Build and maintain regular performance reports across PPC, external traffic and affiliate channels.
- Analyse campaign and audience data to identify trends and actionable insights.
- Consolidate cross-channel performance data to understand the impact of external marketing spend on marketplace sales.
- Support A/B testing, including setup, tracking and analysis.
- Maintain accurate, reliable marketing data and reporting.
External Traffic & Paid Media
- Monitor and report on external traffic campaigns across channels such as Google, Bing and Meta.
- Identify funnel performance trends and potential conversion improvements.
- Analyse how external traffic contributes to marketplace performance.
Affiliate & Creator Partnerships
- Support the administration of affiliate and influencer programmes.
- Organise creator and affiliate content pipelines.
- Track creator-led video content and affiliate placements.
- Assist with identifying and evaluating new partnership opportunities.
- Monitor performance across affiliate and creator initiatives.
Cross-Functional Collaboration
- Work closely with the Digital Marketing and E-commerce teams to maintain accurate reporting and account data.
- Provide ad hoc analysis to support business growth and marketplace expansion.
- Identify opportunities to improve processes, reporting and campaign performance.
What We’re Looking For
- 1–3 years’ experience in digital marketing, e-commerce, performance marketing or marketing analytics.
- Exposure to Amazon advertising, Seller Central or Amazon Ads is strongly preferred.
- Strong Excel or Google Sheets skills, with confidence working with data.
- Experience with Amazon Marketing Cloud (AMC) or similar audience and reporting tools is a plus.
- Familiarity with external traffic channels such as Google, Bing or Meta is beneficial.
- A detail-oriented, analytical approach with a genuine interest in digital marketing and e-commerce.
- Someone proactive, organised and keen to learn in a fast-growing business.
Why Consider This Opportunity?
- Join a growing consumer products business at an exciting stage of expansion.
- Gain hands-on experience across Amazon PPC, paid media, analytics and affiliate/creator marketing.
- Work closely with experienced digital marketing and e-commerce professionals.
- Develop a broad skill set within a lean team where your work can have a tangible impact.
Interested? Apply directly or message me for a confidential conversation to learn more.