This role will drive performance marketing initiatives that support acquisition, revenue growth, and measurable ROI across digital channels. You will own paid media strategy and execution, working closely with content and broader marketing partners to improve campaign efficiency and effectiveness. The position also requires a strong analytics mindset to turn performance data into clear recommendations for stakeholders.
Location: Remote
Compensation: $130,000 – $190,000 annually
Responsibilities
- Lead digital advertising strategy to drive client acquisition and revenue growth
- Manage end-to-end digital advertising campaigns, including planning and optimization
- Execute PPC and display media plans on real-time bidding platforms
- Monitor and optimize advertising budgets for maximum ROI
- Collaborate with content teams to align paid media strategies with overall goals
- Conduct A/B testing to improve campaign effectiveness and performance
- Build analytics dashboards and prepare performance reports for stakeholders
- 8+ years of experience in B2B Google search, digital advertising, or growth marketing with measurable ROI results
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Hands-on experience with performance marketing tools such as Google Analytics and Facebook Business Manager
- Strong skills in analytics tools such as Excel, Salesforce, and Tableau for business insights
- Experience using AI tools to enhance productivity and decision-making
- Affordable medical, dental, and vision plans with HSA contributions from Day 1
- 6% 401(k) match to support retirement savings
- Generous time off package including 20 days PTO, 9 holidays, and additional wellness days
- 12 weeks primary caregiver leave and 4 weeks secondary caregiver leave
- Access to mental health resources and wellness programs
- Tuition assistance for career development and growth
- Remote work stipend to support home office needs