Digital Marketing Director

Korn Ferry has partnered with our client on their search for the role, Digital Marketing Director.

Location: Remote (Preferred: Based near Florida headquarters)

Employment Type: Full-Time

About the Opportunity

A fast-growing superfood café franchise is seeking a strategic and creative Digital Marketing Director to lead and scale its digital marketing efforts across all franchise locations. Known for its vibrant, health-focused menu and award-winning offerings, this brand is committed to building healthy communities through delicious, plant-based food served in a warm and welcoming environment.

This is a unique opportunity to join a nationally recognized brand that has been celebrated for its food quality, presentation, and franchise growth. The ideal candidate will be passionate about wellness, digital innovation, and community engagement.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with brand goals and franchise expansion.
• Create and implement targeted marketing strategies for new franchise location openings, including launch campaigns, local engagement, and brand integration.
• Manage and optimize digital channels including social media, email marketing, SEO/SEM, website, and paid advertising.
• Collaborate with franchisees to support local marketing efforts while maintaining brand consistency.
• Lead content creation and storytelling that reflects the brand’s aesthetic and values.
• Analyze campaign performance and provide actionable insights to improve engagement and ROI.
• Oversee marketing tools and platforms to ensure efficient operations and reporting.
• Coordinate with external agencies and vendors as needed.
• Stay ahead of digital trends and emerging platforms to keep the brand at the forefront of innovation.

Qualifications

• 5+ years of experience in digital marketing, preferably in the food & beverage or franchise industry.
• Proven success in managing digital campaigns and growing brand presence.
• Demonstrated experience in developing and executing marketing strategies for new franchise location launches.
• Strong knowledge of SEO, SEM, social media, email marketing, and analytics tools.
• Excellent communication, leadership, and project management skills.
• Creative mindset with a strong eye for design and brand storytelling.
• Experience with multi-location businesses or franchises is a plus.
• Based in Florida or willing to travel periodically to headquarters is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible remote work environment.
• Opportunity to shape the digital future of a nationally recognized brand.
• Collaborative and passionate team culture.