Acquisition Marketing Manager

At Kings Entertainment Inc., we’re on a mission to revolutionize online entertainment. Our upcoming Social Casino project is set to launch in November 2025, and we’re seeking a talented Acquisition Marketing Manager to own the end-to-end user acquisition funnel, from campaign setup to performance analysis.

Location: 100% remote from UK; Cyprus; Malta or Gibraltar

Salary: £55K / $74K / €63K gross per year

Employment Type: Full-Time (B2B Independent Contractor, 40 hours per week)

Must Experience:

• Ability to manage the end-to-end technical implementation of acquisition campaigns across multiple channels

Bonus points for:

• User Acquisition experience in B2C online casino / social casino / sweep stakes games.

Key Responsibilities:

• Strategic Planning - Develop and execute the user acquisition strategy.
• Campaign Management - Plan, launch, and optimize paid marketing campaigns across Paid Acquisition Marketing channels including META, Instagram, Google Ads, TikTok, and programmatic advertising.
• Performance Analytics - Monitor and analyse campaign performance, leveraging KPIs such as CPI, CPA, ROAS, and LTV to improve acquisition efficiency.
• Audience Targeting - Use audience segmentation and behavioural data to identify and attract high-value users.
• Collaboration - Work closely with the creative team to produce compelling ad content and collaborate with the product team to align marketing efforts with user needs.
• Market Research - Stay updated on industry trends and competitor strategies to identify opportunities for innovation and differentiation.
• Budget Management - Manage and allocate acquisition budgets effectively to maximize ROI.
• Vendor Relationships - Partner with ad networks, affiliates, and other third-party platforms to expand acquisition efforts.

Requirements:

• Ability to manage the end-to-end technical implementation of acquisition campaigns across multiple channels
• Strong expertise in paid user acquisition strategies and tools.
• Analytical mindset with experience in tracking and interpreting KPIs.
• Knowledge of retention strategies and a holistic understanding of the user lifecycle.
• Ability to work independently in a remote setup and collaborate effectively with cross-functional teams.
• Excellent communication and organizational skills.
• Bachelor's degree in Marketing, Business, or a related field (preferred but not required).

What’s Offered:

• Competitive salary & performance incentives.
• Fully remote work & flexible hours.
• Opportunities for professional growth.
• Work with a passionate team shaping iGaming’s future.