Product Marketing Manager

Product Marketing Manager - Software / APILocation: UK remote (ability to get to London when needed)

£75,000 - £85,000 + Benefits + Equity

A fast-growing software company entering an exciting scale-up phase coupled with launching their API offering to the market is looking for a Product Marketing Manager. They’re solving real problems, building great tech, and growing fast — and the Product Marketing Manager will help them to accelerate.

This is a rare opportunity to join a dynamic team where your work will have immediate impact, your voice will be heard, and your ideas will shape the future of the product.

About the Role

This position will suit an entrepreneurial Product Marketing Manager who thrives in fast-paced environments and loves wearing multiple hats. You’ll own everything around the product — from developing the go-to-market (GTM) strategy to identifying target audiences, selecting the right marketing channels, enabling sales, and even influencing product decisions through customer insights.

This is more than a marketing role. It’s about being a true product advocate — internally and externally.

What You’ll Be Doing

• Own the GTM Strategy: Shape and execute the GTM plans for current and future API products.
• Understand the Audience: Identify and profile target customer segments, understand their pain points, and shape messaging that resonates.
• Create Compelling Product Stories: Build narratives that connect technical functionality with real-world benefits, tailored to developers, product teams, and business leaders.
• Work Hand-in-Hand with Product: Collaborate closely with the Product Manager to refine the roadmap, ensuring that together you are solving the right problems for the right people.
• Influence Product Development: Use customer insights and competitive analysis to recommend product changes and enhancements.
• Enable Sales: Provide the sales team with the tools, messaging, and training they need to close deals — pitch decks, FAQs, battle cards, one-pagers, and more.
• Manage Product Communications: From launch announcements to lifecycle communications, ensure messaging is consistent and impactful.
• Roll Up Your Sleeves: In a scale-up, no task is too big or too small. You’ll be the driver and the doer.

What We’re Looking For

• Proven Experience in a Product Marketing Manager role, specifically working on an API-first product.
• Deep Understanding of the product lifecycle — from development through to marketing, sales, and support.
• Track Record of collaborating with Product Managers to shape the roadmap and customer experience.
• Ownership Mentality — you’ve worked in smaller teams or startups and are used to managing the full product marketing stack.
• Strategic Thinking combined with tactical execution — you can zoom in and out effortlessly.
• Storytelling Ability — you can turn technical features into human stories that sell.
• Commercial Instincts — you know how to spot opportunities, validate them quickly, and act on data.
• Passion for Technology — you’re genuinely curious about how things work and always eager to learn more.

What You’ll Get

• A real say in product and marketing strategy
• An environment where you’ll learn quickly and be challenged daily
• A remote-first culture
• Generous holiday allowance