Director, Employer Marketing

Director of B2B/Employer Marketing

About Kindbody

Kindbody’s mission is to make fertility and family-building care affordable and accessible for all. 

Founded in 2018, CB Insights recognized Kindbody as one of the world’s promising health companies. Kindbody was named to Inc.’s Best In Business list of most admired companies in 2021, Forbes Best Startup Employers of 2022, Fast Company’s Brands that Matter, and Fierce Healthcare named Kindbody to its Fierce 15 list of 2022, which recognizes the most promising healthcare companies in the industry world. 

Kindbody is the leading fertility clinic network and global family-building benefits provider for employers offering the full-spectrum of reproductive care from preconception to postpartum through menopause. Kindbody is the trusted fertility benefits provider for 135 leading employers, covering 3.1 million lives. As the fertility benefits provider, technology platform, and direct provider of care, Kindbody delivers a seamless, integrated experience with superior health outcomes at lower cost, making fertility care more affordable and accessible for all. Kindbody has raised $315 million in debt and equity funding from leading investors including Perceptive Advisors, JP Morgan Chase’s Morgan Health, GV (formerly Google Ventures), RRE Ventures, Claritas Health Ventures, Rock Springs Capital, Distributed Ventures, Whatif Ventures and TQ Ventures. Visit www.kindbody.com. and follow us on Instagram, X, and Linkedin.

About the Role

Kindbody is seeking an experienced Director of B2B Marketing to lead strategy and execution across our employer, consultant, and broker audiences. This role will define how we position our brand in the enterprise market by shaping the stories, campaigns, and programs that drive new business and strengthen and grow relationships with our clients.

As Director of B2B Marketing, you will oversee the full employer marketing funnel from awareness, demand generation and sales enablement, as well own and execute Kindbody’s LinkedIn strategy to grow thought leadership,  brand awareness, engagement, and lead generation.  You’ll collaborate closely with Sales and Communications to craft compelling narratives and clear, market-ready messaging and tools that drive adoption. This role requires a strategic executor with the ability to own strategy as well as hands on execution across all B2B marketing functions. 

Responsibilities

• Marketing Insights: Conduct market and competitive research to inform differentiation and storytelling.

• B2B Messaging Framework: Develop and refine positioning, value proposition, and messaging across Kindbody’s solutions portfolio (fertility, family-building, menopause, pre and post pregnancy support and whole person care).

• Sales Enablement: Partner with sales to build and maintain enablement materials including sales/pitch decks, one pagers, battlecards, case studies, and RFP content. 

• Lead Generation: Develop webinars, white papers/eguides, email and LinkedIn campaigns, targeted social media content, and thought leadership articles to attract and engage prospects, nurture leads through the sales funnel, and drive conversions.

• Marketing Operations: Build dashboards for event ROI, email conversion, paid campaign performance, and Linkedin engagement. 

Experience

• 8 + years of B2B marketing experience, ideally in healthcare, benefits, HR technology, or SaaS. 

• Strong understanding of the fertility-benefits landscape, including brokers, consultants, and plan-design dynamics.

• Proven experience developing go-to-market messaging and sales enablement tools for enterprise audiences.

• Excellent project-management and stakeholder-communication skills.

• Experience managing competitive analyses, messaging frameworks, and content refreshes.

• Proficiency in HubSpot/Marketo  or similar marketing automation tools

• Strong business operations experience and acumen 

• Results-oriented with the desire and ability to work in a collaborative high growth environment

• Strong written and communications skills with attention to detail

• Experience with Linkedin paid and earned programs to drive visibility and engagement among benefits buyers and consultants.