Digital Marketing Associate

Digital Marketing Associate(Tech for Good)(Social Education Learning)Remote Work3-month Voluntary Work Experience OpportunityLondonLooking to extend your valuable experience in marketing while making a real difference in social education and learning? Already skilled in newsletter marketing, content strategy, and market research? Passionate about driving product adoption through strategic campaigns that can transform learning? Then this could be the perfect opportunity for you!

**About KewordalKewordal (**https://kewordal.com) is an innovative social education platform designed to connect learners and educators in a collaborative, inclusive environment. Our users create "Kewordal lists" to improve their academic results while building social learning communities of friends, peers, teachers, and mentors (via the support of businesses), to enhance their prospects for success. We have recently concluded a successful testing/MVP period and are currently implementing exciting updates to our site, preparing for launch in the coming months.We are now seeking a talented Digital Marketing Associate to join our mission of taking our platform to market through strategic content creation and audience engagement following a period of comprehensive market research on areas to target. This opportunity allows you to apply your existing marketing expertise in the Tech for Good space, whilst contributing to meaningful educational innovation that aspires to reach learners worldwide!​What You'll DoAs our Digital Marketing Associate, you'll:

- Develop comprehensive go-to-market strategies that position our platform effectively within education and business sectors

- Create professional blog content through researching, writing, and approaching and interviewing industry professionals to produce thought-leadership articles that showcase our platform's impact and educational insights

- Develop engaging newsletter and email campaigns that keep our audience informed about platform developments, educational opportunities, and industry trends

- Conduct professional interviews with educators, business leaders, and learning professionals to create compelling content for blogs and potential webinar series

- Collaborate with SEO and social media professionals to ensure content is optimised for search engines and effectively distributed across appropriate social media channels

- Utilise AI tools appropriately to enhance content creation, research, and ideation whilst maintaining authenticity and professional standards in all featured content

- Establish and evaluate marketing channels by researching and identifying the most effective platforms, publications, and venues where our content should be presented to reach target audiences

- Plan and coordinate webinar interviews with industry experts that can be used across multiple marketing channels to build thought leadership

- Research and map content distribution strategies to ensure our marketing materials reach the right audiences through appropriate professional channels

- Conduct thorough market research to identify new opportunities in education and business sectors where our product can make the greatest impact

- Build audience segmentation strategies that ensure our messaging resonates with diverse user groups from students to educators to business professionals

- Collaborate with our team to understand market feedback and iterate on messaging and positioning strategies

- Develop compelling case studies and success stories that demonstrate our platform's real-world impact on learning outcomes through professional interviews and research

- Create content calendars and editorial strategies that maintain consistent, valuable communication across all established marketing channels

What's in it for You- Professional Content Application: Apply your marketing expertise to actual campaigns, professional interviews, and blog content that will reach thousands of learners and educators globally

- Portfolio Enhancement: Add professional case studies from successful newsletter campaigns, blog articles, interview content, and market research projects to your existing portfolio

- Skill Extension: Build upon your existing expertise in content marketing, newsletter strategy, professional interviewing, webinar coordination, market research, and AI-enhanced content creation

- Flexible Application: Work at your own pace whilst applying your experience to receive constructive feedback on campaigns and market analysis

- Industry Extension: Apply your marketing experience within the growing EdTech and Tech for Good sectors, understanding how educational technology reaches global markets

- Professional References: Earn strong recommendations that acknowledge your existing skills whilst demonstrating your commitment to meaningful causes

- Strategic Application: Apply your marketing knowledge whilst understanding what drives adoption in real-world educational technology markets

- Network Extension: Connect with professionals in the education technology, marketing, SEO, social media, and international business spaces through interviews and collaboration

- Global Application: Apply your understanding of marketing to diverse educational needs and business cultures across different countries and regions

What We're Looking For- Marketing experience and proven ability in content strategy, audience engagement, and market research with demonstrable results

- Strong writing and content creation skills with experience in marketing/communications

- Proven ability to engage with AI tools effectively and appropriately to enhance content creation whilst maintaining professional standards and authenticity

- Research expertise and proven track record in understanding the relevant markets for a product like ours

- Demonstrated ability to create content that resonates with diverse groups from students to business professionals

- Excellent communication skills with experience in professional interviewing, stakeholder engagement, and the ability to collaborate with SEO and social media specialists

- Self-motivated with proven ability to work independently whilst collaborating effectively with teams

- Passionate about education with demonstrated commitment to meaningful social impact projects

- Proven experience in newsletters, blogging, or professional content marketing with measurable outcomes

- Analytical expertise with proven ability to research markets and identify opportunities for growth

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Why Join Us?- Market for good - your campaigns will help connect learners with educational opportunities and support academic success globally

- Creative freedom - lead the development of content strategies that engage diverse educational communities

- Shape growth strategy - your market research will directly influence how we expand into new regions and sectors

- Build meaningful connections - help students, teachers, mentors, and businesses discover the power of social education and learning

- Tech for Good impact - contribute to addressing academic under-performance through strategic marketing and audience engagement

- Global platform - see your marketing work potentially reach and inspire learners, educators, and businesses globally

- Educational transformation - be part of revolutionising how educational technology reaches and serves diverse markets

- Take on the exciting challenge of bringing an innovative social learning platform to international markets and diverse educational communities

Additional Information- Perfect for: Digital marketers, content creators, or professionals looking to apply their expertise to shaping the future of education and Tech for Good

- Time commitment: 10 hours per week

- Support: We'll provide platform context and feedback to help you apply your existing expertise effectively

- Start Date: Immediate

- Location: Remote with regular virtual strategy sessions and feedback meetings

- Duration: 3 months

How to ApplyTo express interest in this opportunity, please send your CV, any portfolio work, writing samples, or examples of marketing campaigns you'd like to share to: michael.watson@kewordal.com