Social Media & Influencer Marketing Specialist

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Social Media & Influencer Marketing Specialist in the United States. This is a high-impact opportunity to shape the voice and visual identity of a bold, fast-growing brand serving hardworking professionals across the country. You will lead social storytelling across platforms, blending strategy, creativity, and authenticity to build a loyal and engaged community. From job-site moments to influencer collaborations, your work will bring real-world grit into powerful digital narratives. You’ll collaborate closely with marketing, product, and creative teams while owning content ideation, production, and execution. If you thrive on experimentation, understand culture-driven marketing, and know how to create scroll-stopping content, this role offers creative freedom and meaningful brand influence. Accountabilities

• Lead creative ideation and production of multimedia content across platforms, including short-form video, photography, reels, animations, and campaign assets.
• Develop and execute a cohesive social media strategy that strengthens brand identity, drives engagement, and builds community loyalty.
• Capture and translate real-world stories into compelling digital narratives that resonate with tradespeople, DIYers, and frontline professionals.
• Build, nurture, and manage influencer and creator partnerships, ensuring authenticity, reach, and long-term brand alignment.
• Collaborate cross-functionally with Marketing, Product, and Creative teams to develop campaigns that connect with core audiences.
• Maintain brand voice, tone, and visual consistency across all platforms and regions.
• Manage content calendars, scheduling, approvals, and publishing using tools such as Meta Business Suite and project management platforms.
• Monitor performance analytics, experiment with new formats, and continuously optimize content for engagement and growth.

Requirements

• Proven experience in social media marketing, influencer marketing, or digital content strategy, ideally within consumer, lifestyle, or product-driven brands.
• Strong creative storytelling ability, with hands-on experience in photo and video production.
• Deep understanding of platform trends, analytics, and audience engagement strategies across major social channels.
• Experience managing influencer or ambassador programs, including outreach, negotiation, and relationship building.
• Strong organizational skills with the ability to balance creative production and strategic planning.
• Familiarity with content creation and editing tools such as Premiere, Lightroom, CapCut, or similar software is a plus.
• Cultural awareness and appreciation for blue-collar, trade, and DIY communities.
• Proactive, detail-oriented, and comfortable operating in a fast-paced, growth-focused environment.

Benefits

• Fully remote work with flexible scheduling.
• Opportunity to shape and grow a brand’s social presence from the ground up.
• Creative freedom to experiment and push bold storytelling approaches.
• Collaborative, supportive team environment with strong internal alignment.
• Competitive compensation aligned with experience and performance.
• High-impact role with direct influence on brand growth and community building.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.